التحديات التي تواجه الصحافة الورقية الأردنية وسبل مواجهتها: الصحفيون الأردنيون العاملين في الصحف الورقية أنموذجًا

Manal  Mazahera

doi:10.35516/hum.v51i1.119

Authors

Manal Mazahera Journalism and Digital Media Department, Petra University, Amman https://orcid.org/0009-0001-2543-6535

DOI:

https://doi.org/10.35516/hum.v51i1.119

Keywords:

Challenges, newspapers, electronic press, facing, Jordanian journalists

Abstract

Objectives: The study aims to identify the challenges that face Jordanian newspapers and the reasons for their decline from the viewpoint of journalists working in these newspapers.

Methods: The study belongs to the field of descriptive studies by conducting a survey using a questionnaire to collect data from a sample of 124 journalists working in newspapers.

Results: The results revealed that the most important reasons for Jordanian newspaper’s decline are marketing planning problems, a lack of independence in editorial policy within these institutions, and readers’ preference for the electronic press for the speed of obtaining real-time news. This led to competition in the advertising sector between newspapers and electronic newspapers. The global economic crisis reduced advertising budgets, impacting newspapers, and causing a decline in institutions and individual subscriptions. The study found that the financial crisis of newspapers, starting ten years ago, was not primarily due to the COVID-19 pandemic. However, the pandemic exacerbated the situation with comprehensive closures and government decisions, preventing newspapers from paying workers and journalists, leading to staff reductions.

Conclusions: The study concluded, based on the Jordanian journalists’ point of view, that it is crucial to reduce interventions in the management of institutions and give them more freedom to attract readers through the development of their content. They also need to prepare in-depth investigations and reports and investigative journalism to address social issues facing Jordanian society. In addition, the government shall support by approving exemptions on newspaper production inputs.

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