The Role of Social Media in Electoral Propaganda of the 19th   House of Representatives (2020) from the Point of View of the Jordanian Voter

Farhan  Olaimat; Khalaf Lafee Alhammad; Ali  Yahya Al-Hadeed

doi:10.35516/hum.v49i4.2087

Authors

Farhan Olaimat Yarmouk University
Khalaf Lafee Alhammad Yarmouk University
Ali Yahya Al-Hadeed Yarmouk University

DOI:

https://doi.org/10.35516/hum.v49i4.2087

Keywords:

Social media, electoral propaganda, Jordanian House of Representatives

Abstract

This study aimed at recognizing the role of social media in electoral propaganda of the 19th House of Representatives from the point of view of Jordanian voter. This study is considered as a descriptive study that based on survey method through the tool of questionnaire on a sample consists of (520) individuals from the Jordanian voters and it has reached a lot of findings of which the most important are the followings: It has been illustrated that 82.3% of the study sample use social media sites permanently. It has been explained that 41.5% of the study sample will practice its constitutional right to elect the 19th House of Representatives. 70% of the study sample saw that electoral propaganda of the 19th House of Representatives candidates was effective an useful. It has been shown that Facebook is the most follow-up by the Jordanian voter of the electoral propaganda of the 19th House of Representatives candidates. It has been illustrated that social, and economic topics that published by the candidates of the 19th House of Representatives via social media sites are the most important to be interested in by the study sample. It has been explained that more than a half of the study sample prefers the electoral propaganda of the 19th House of Representatives candidates via social media webs instead of electoral campaigns.

Downloads

Download data is not yet available.

References

Abu Tuaima, H.F. (2008). Advertising and consumer behavior between theory and practice. . (1st). Amman: Dar Al-Faruq for Publishing and Distribution.

Al - Qadi, B. (2018). The Impact of Electoral Propaganda on the Behavior of the Jordanian Voter in the Decentralization and Municipal Councils Elections: Northern and Western Badia Brigade, Case Study. Unpublished Master's thesis, Al Al-Bayt University, Jordan.

Al-Ajmi, M. (2015). The Impact of Electoral Propaganda on the Electoral Behavior of the Kuwaiti Voter in the Kuwaiti National Assembly Elections. Unpublished Master's thesis, Al Al-Bayt University, Jordan.

Al-Jader, M.A.A. (2017). Municipal Elections in the Kingdom of Jordan 2013, a study in the geography of the place. Journal of Social Sciences, 45, 2.

Al-Khuraisha, F. (2016). The Impact of Electoral Propaganda on the Electoral Programs of Eighteenth Parliament Candidates. Unpublished Master's thesis, Al Al-Bayt University, Jordan.

Al-Mousa, Issam, (2009). The entrance to the mass communication. (6th) Amman: Ithraa House for Publishing and Distribution.

Al-Nuaimi, L. (2009). The Impact of Electoral Propaganda on the Electoral Behavior of the Jordanian Voter,” The Fifteenth Jordanian Parliamentary Elections 2007: A Field Study, Unpublished Master's thesis, Al Al-Bayt University, Jordan.

Al-Qasem, M. (2016). Methods of advertising in election campaigns on the use of religious slogans and symbols in the Arab world (Sudan and Mauritania) as a model. Unpublished Master's thesis, Omdurman Media University, Sudan.

Haroun, M. (2015). Propaganda Methods for Election Campaigns and Their Impact on the Sudanese Voter: A Descriptive and Analytical Study on Sudanese Election Campaigns 2015. Unpublished Master's thesis Thesis, Omdurman Islamic University, Sudan.

Ismail, K. (2014). The Effectiveness of Election Campaigns in Spreading Political Awareness in Sudan: A Case Study of Sudanese Elections 2010, Khartoum State. Unpublished PhD’s Dissertation, Omdurman Islamic University, Sudan.