The Role of the Hussein Cancer Foundation Media Campaigns in Educating Jordanian Women about Breast Cancer. A Survey Study on Female Teachers in Irbid Governorate

Authors

  • Dana Alshloul Yarmouk University, Jordan
  • Hatem Alawneh Yarmouk University, Jordan

DOI:

https://doi.org/10.35516/hum.v50i1.4444

Keywords:

Role, media campaigns, breast cancer, King Hussein Cancer Foundation, awareness

Abstract

This study came with the aim of identifying the role of the King Hussein Cancer Foundation's media campaigns and their impact on public school teachers in the city of Irbid and identifying the objectives of this accreditation and its implications. Relying on the descriptive survey method, using the questionnaire as a tool for collecting information from the research sample, which is represented by public school teachers 459)), using the available sample. The theory of dependence on the media was employed. And it reached several results, the most important of which are; The percentage of public school teachers’ exposure to the King Hussein Cancer Foundation’s awareness campaigns was (68.2%), and that (6.1%) of the sample are not exposed to the awareness campaigns for the early detection of breast cancer, and the degree of public school teachers’ dependence on the King Hussein Cancer Foundation’s campaigns to raise awareness of breast cancer, As a source for obtaining information related to breast cancer (large) at a rate of (41.4%), in addition to the fact that public school teachers have great confidence in the information provided by campaigns, at a rate of (44.4%), and indicated that (23%) of the teachers learned about breast cancer awareness campaigns from Through social networks.

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References

Al-Rabaa, Nidal (2019), Palestinian journalists' reliance on Israeli social media pages as a source of information on Palestinian events, an unpublished master's thesis, Yarmouk University-Faculty of Mass Communication - Irbid.

Al-Salaymeh, Asma Abd al-Shakur (2006), The Role of King Hussein Cancer Center's Media Campaign in Fundraising 2004-2005: A Survey Study on a Sample of Jordanian University Students, Unpublished Master Thesis, University of Jordan, College of Graduate Studies, Jordan.

Al-Shloul, Dana (2020), “The Role of the Media Campaigns of the Hussain Cancer Foundation in Shaping Breast Cancer Awareness of Public Schools Teachers in Irbid City.” A field study. Unpublished MA Thesis, Yarmouk University - Faculty of Mass Communication - Irbid.

Badr, Bahja Badr Abdullah (2016), The Role of Media Campaigns in Women’s Health Awareness: An Applied Analytical Study on the Association of Women Initiatives Groups from January 2013 to December 2015 AD, an unpublished PhD thesis, Omdurman Islamic University, College of Media. Sudan.

Karima, Diala (2018), The Role of Media Awareness Campaigns in Disseminating the Culture of Early Detection of Breast Cancer, Unpublished Master Thesis, Dr. Moulay Taher Saida University, Faculty of Social and Human Sciences, Algeria.

Published

2023-01-30

How to Cite

Alshloul, D. ., & Alawneh , H. . (2023). The Role of the Hussein Cancer Foundation Media Campaigns in Educating Jordanian Women about Breast Cancer. A Survey Study on Female Teachers in Irbid Governorate. Dirasat: Human and Social Sciences, 50(1), 576–591. https://doi.org/10.35516/hum.v50i1.4444

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Articles