الوعي المعرفي لدى المستهلك لاستخدام الحيوانات في التجارب المخبرية لإنتاج مستحضرات التجميل (رؤية جرافيكية): -

Aida Hussein Ahmad  Jokhrasha; Mohamed Khairy Abd El Sadek  Omar; Noha Salah El Sayed El Basyouni; Dareen Abdullah Shawkat  Ismal

doi:10.35516/hum.v51i5.4746

Authors

Aida Hussein Ahmad Jokhrasha Graphic Design, Faculty of Architecture and Design, University of Petra, Amman, Jordan https://orcid.org/0009-0007-4827-4763
Mohamed Khairy Abd El Sadek Omar Graphic Design, Faculty of Architecture and Design, University of Petra, Amman, Jordan; Graphic, Faculty of Fine Arts, Minia University, Minia, Egypt https://orcid.org/0000-0002-4538-0364
Noha Salah El Sayed El Basyouni Graphic Design, Faculty of Architecture and Design, University of Petra, Amman, Jordan https://orcid.org/0009-0007-5951-6334
Dareen Abdullah Shawkat Ismal Graphic Design, Faculty of Architecture and Design, University of Petra, Amman, Jordan https://orcid.org/0009-0003-0779-0295

DOI:

https://doi.org/10.35516/hum.v51i5.4746

Keywords:

Cognitive Awareness, Laboratory Experiments, Cosmetics, Consumers, Visual Representation

Abstract

Objectives: This research seeks to investigate the level of cognitive awareness among cosmetic users regarding the use of animals in cosmetic testing. Additionally, it aims to provide a visual representation of an advertising campaign that promotes cruelty-free cosmetic products.

Methods: The research employs an experimental approach by administering a questionnaire to gather data on consumers' cognitive awareness. It also utilizes an analytical approach to analyze the questionnaire data, discerning patterns and relationships related to consumers' awareness levels.

Results: The research reveals a generally high level of cognitive awareness among cosmetic users regarding the use of animals in laboratory experiments for cosmetic production. Moreover, the majority of respondents express a desire to use cruelty-free products.

Conclusions: The use of animals in laboratory experiments for the cosmetic industry has a profound impact on the concept of animal welfare, as many animals endure harsh and painful testing procedures to assess the safety of cosmetic products. Consequently, it is imperative to promote awareness of the availability of cruelty-free alternatives.

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