Leadership and Management Strategies in Jordanian Media Organizations and Their Relationship to Good Performance: Towards a Comprehensive Media Strategy by the Concepts of Modern Media: Focus Study

Abstract

Objectives: To shed the light on Jordanian media and the problems facing it and to identify mechanisms and strategies for its development by analyzing: the status of the state-owned and private sector Jordanian media, as well as the new media statutes, and the media content and ways to improve it, in addition to media freedoms and legislation and the issues of improving staff training.

Methods: The study adopted the analytical approach and used the descriptive methodology, through in-depth focus groups with a sample of opinion leaders, politicians, and academic media practitioners to arrive at a better analysis of Jordanian media.

Results: There is a lack of confidence in the Jordanian media, especially the official media, high licensing fees, poor advertising returns, multiple media references, and poor training care.

Conclusions: A new media strategy is needed, that build on the previous strategy, which was adopted between the years (2011-2015). The new media strategy should be developed by experts, academics, and media practitioners. In addition, the study call for amending the law guaranteeing the right of access to information