توظيف استراتيجيات الحرب النفسية الإسرائيلية على قطاع غزة 2023 في الإعلام الرقمي "صفحة إسرائيل تتكلم بالعربية إنموذجًا"

Ibrahim Ukka‏‏; Mahmood Amori‏

doi:10.35516/Hum.2025.8186

Authors

Ibrahim Ukka‏‏ Department of Contemporary Public Relations, Faculty of Postgraduate Studies, Al-Najah National University, Nablus, Palestine https://orcid.org/0009-0005-6138-7370
Mahmood Amori‏ Department of Contemporary Public Relations, Faculty of Postgraduate Studies, Al-Najah National University, Nablus, Palestine https://orcid.org/0009-0007-0337-3565

DOI:

https://doi.org/10.35516/Hum.2025.8186

Keywords:

Strategies, psychological warfare, digital media, Israel speaks Arabic page.

Abstract

Objectives: The study aims to identify Israeli psychological warfare strategies employed on the ‘Israel Speaks Arabic’ page.

Methods: The study uses the descriptive survey method.

Results: The study finds that the ‘Israel Speaks Arabic’ page adopts seven media frames in different proportions: the conflict frame, the humanitarian interests frame, the economic frame, the general frame, the issue-specific frame, the strategy frame, and the ethical principles frame. It also shows that the ‘Israel Speaks Arabic’ page on Facebook presents the following four communication strategies to different degrees: the media strategy, the persuasion strategy, the dialogue strategy, and the consensus-building strategy.

Conclusions: The adopted strategies aim to demoralize the Palestinians in the Gaza Strip and instill a feeling of helplessness and surrender among them. Strategies include spreading misleading news and fabricated propaganda in order to distort the image of the resistance, exploiting human suffering to portray Israel as the victim, and highlighting internal divisions among Palestinian factions with the aim of creating doubt and discord between the population and their leadership. The strategies also aim at weakening will and enthusiasm for resistance, and creating a state of frustration and surrender.

Downloads

Download data is not yet available.

References

Amidror, Y.(2017). Israel’s inelegant option in Judea and Samaria: Withdrawal, annexation, and conflict management.The Begin: Sadat center for strategic studies

Aboud, H., K & Al-Ani, M. (2015). Media and migration towards the digital age. (1st ed.). Amman: Dar Al-Hamed for Publishing and Distribution.

Al-Bayati, F. (2018). Al-Hawi in Scientific Research Methods. (1st ed.). Amman: Dar Al-Sawaqi Al-Ilmiyyah.

Al-Mahmoudi, M. (2019). Scientific research methods. (3rd ed.). Republic of Yemen, Sana'a: Dar Al-Kutub.

Al-Mashhadani, S. (2018). Scientific research methodology. (1st ed.). Amman: Osama House for Publishing and Distribution

Boujelal, M. (2015). Contemporary sociology between trends and theories. (1st ed.) Algeria: Diwan of University Publications.

Darwish, M. (2018). Scientific Research Methods in the Humanities. (1st ed.). Egypt: Arab Nation Foundation for Publishing and Distribution.

Abu Bakr, Y. (2014). The Dangers of Israeli Psychological Warfare on Palestinian Intellectual Security. Unpublished Master's Thesis, College of Graduate Studies, An-Najah National University, Nablus.

Abu Mualla, S. (2017). Palestinian - Israeli Cyber Conflict: An Analytical Study of the Israeli Propaganda on Facebook Adraei's page as an example. Journal of the Arab American University, 3(2), 52 – 75.

Al-Hamoud, A., Al-Shami, A. , & Bin Safia, A. (2016). Media coverage frameworks for major economic projects in Arab countries. Case studies of the projects of the Royal Commission for Jubail and Yanbu in Saudi Arabia - the New Suez Canal in Egypt - "Takeoff for the advancement of the industrial sector" in Morocco. The Seventh Annual Forum of the Saudi Society for Media and Communication - Media and the Economy: Integration of Roles in Serving Development, 1 – 55.

Al-Qahtani, R., &Al -Dhahian, S. (2020). Methodological stereotyping in university theses: An applied study on a sample of doctoral theses at King Saud and Imam Muhammad bin Saud Islamic Universities. Journal of the College of Social Service for Social Studies and Research, (20), 437-451.

Al-Sharif, D. (2022). Resolving the Israeli-Palestinian conflict: The feasibility of one-state models, a study by the Israeli Institute for National Security Studies INSS, Executive Summary. Jerusalem Studies Center, Al-Quds University, (14), 241-302.

Al-Hallaq, B. (2020). Media and Psychological Warfare. Syrian Arab Republic: Syrian Virtual University.

Bahlerous, P. (2023). Media Treatment of Psychological Warfare in the Russian-Ukrainian War: An Analytical Study of Al-Shorouk Daily Newspaper. Unpublished Master's Thesis, Faculty of Media, Communication, Audiovisual Sciences, University of Constantine 3 - Saleh Boubnider, Algeria.

Bakhmad, N., & Al-Tayyibi, A. (2023). The Role of Digital Media in Reducing Cybercrimes: Al-Shorouk and Akhbar Al-Watan Online Websites as a Model. Unpublished Master's Thesis, Faculty of Humanities and Social Sciences, Ahmed Draia University - Adrar, Algeria.

Daif, A., & Zidane, J. (2016). Criticism of the conflict theory and its application to the Arab reality. Journal of Social Studies and Research, University of Martyr Hama Lakhdar Al-Wadi, 20, 188-196.

D'Angelo, P. (2012). Studying framing in political communication with an integrative approach. American Behavioral Scientist, 56(3), 353 – 364.

Erekat, A., & Al-Kharabsheh, M. (2021). Media framing of Israeli propaganda on Facebook, an analytical study of the official page of the Israeli army spokesman. Jordanian Journal of Social Sciences, 14(2), 139-150.

Habah, T. (2023). Media treatment of the Palestinian-Zionist conflict in the Algerian press - Al-Shaab newspaper as a model. Qais Journal of Humanities and Social Studies, 7(2), 591-622.

Hassan, N. (2023). The Egyptian Audience's Exposure to Short Video Clips Reels of the Israeli Aggression on Gaza 2023 on Digital Platforms and Its Reflection on Their Post-Traumatic Stress Disorder. The Egyptian Journal of Mass Communication Research, Faculty of Media, Beni Suef University, 114 – 191.

Ismaili, A. (2022). Ideologization of Digital Media in the Era of Globalization. Al-Hikma Journal of Media and Communication Studies, 1, 76-94.

Jones, F. (2010). Social Theories and Research Practices. Egypt: Al-Arabiya for Publishing and Distribution.

Qawish, J. (2017). Media education and digital media: A study of challenges and strategies. Al-Risala Journal for Human Studies and Research, 2(3), 20-30.

Saadat, M. (2013). The Jewish-Israeli personality and its impact on formulating Israeli psychological warfare.

Tharya, M. (2021). The Impact of Psychological Warfare in Palestinian Media on Palestinian Society "July 2014 War as a Model". Journal of Humanities and Social Sciences, 5(5), 1 – 19.

Thesis:

Youssna, M. (2017). The role of psychological warfare in the success of the revolution and the failure of the policy of colonial settlement. Scientific meeting on the occasion of the anniversary of the massacres of May 8, 1945, University of Setif, 5/7/2017.

Ruler, B. (2004). Public Relations Review, 30(2), 123-143. http://dx.doi.org/10.1016/j.pubrev.2004.01.002