اتجاهات القائم بالاتصال في المؤسسات الإعلاميّة الأردنيّة نحو استخدام الهواتف الذكيّة في إنتاج المحتوى الإعلامي: دراسة مسحيّة

Ali Nejadat; walaa Alotabi

doi:10.35516/Hum.2025.9068

Authors

Ali Nejadat Dept. of Journalism and Digital Media, Faculty of Communication, University of Petra, Jordan https://orcid.org/0009-0002-8964-4277
walaa Alotabi Dept. of Educational Media, Ministry of Education, Jordan https://orcid.org/0009-0005-1720-3247

DOI:

https://doi.org/10.35516/Hum.2025.9068

Keywords:

Communication managers, attitudes, media institutions, smartphones, media content.

Abstract

Objectives: This study aimed to assess the attitudes of communication managers in Jordanian media institutions regarding the use of smartphones in media content production.

Methods: A descriptive research design was employed, utilizing a survey method with a sample of 300 communication managers from various Jordanian media institutions.

Results: The findings indicate a strong tendency to use smartphones for producing media content, with an average score of 4.52 and a standard deviation of 0.44. The most frequently produced content types using smartphones include video recordings of current events, significant scenes, and breaking news, with utilization rates reaching 87.2%. The overall anticipated impact of smartphone usage by communication managers on media production performance was also high, averaging 4.40 with a standard deviation of 0.52. The expected impact on effort level was similarly high, with an average score of 4.52 and a standard deviation of 0.48.

Conclusions: The study concludes that communication managers should receive specialized training to stay current with smartphone media technology. Training programs should focus on enhancing their skills in producing content related to documentaries, investigations, and virtual reality (VR) storytelling.

Downloads

Download data is not yet available.

References

Chiemeke, S. C., & Evwiekpaefe, A. E. (2011). A conceptual framework of a modified unified theory of acceptance and use of technology (UTAUT) model with Nigerian factors in e-commerce adoption. Educational Research, 2(12), 1719–1726.

Goswami, A., & Dutta, S. (2015). Gender differences in technology usage—A literature review. Open Journal of Business and Management, 4(1), 52–53. Retrieved January 6, 2016, from http://file.scirp.org/pdf/OJBM_2016011410094953.pdf

Jamil, S., & Appiah-Adjei, G. (2019). Journalism in the era of mobile technology: The changing pattern of news production and the thriving culture of fake news in Pakistan and Ghana. World of Media: Journal of Russian Media and Journalism Studies, 1(3), 42–64.

Kalorth, N., & Sagar, M. (2020). Smartphone in journalism: Shift in news production, distribution, and consumption in Indian mediascape. Niscort Journal of Media, Communication and Research (NJMCR).

Kitsa, M., & Mudra, I. (2019). Smartphones in journalism. Media Literacy and Academic Research, 94–108.

Kodithuwakku, K., Dissanayeke, U., Wijerathna, M., & Wanigasundera, W. (2020). Evaluating the effectiveness of mobile journalism training in improving knowledge and practice among young journalists in Sri Lanka. Department of Agricultural Extension, Faculty of Agriculture, University of Peradeniya, Peradeniya. Retrieved from www.researchgate.com

Rodrigues, L. P. R., Baldi, V., & Gala, A. de C. O. S. (2021). Mobile journalism: The emergence of a new field of journalism. Brazilian Journalism Research, 17(2), 280–305. https://doi.org/10.25200/BJR.v17n2.2021.1368

Rubio, A., & Esteban, L. (2021). The transformation of the Colombian media industry in the smartphone era. Journal of Creative Communications, 16(1), 45–60.

Taiwo, A. A., & Downe, A. G. (2013). The theory of user acceptance and use of technology (UTAUT): A meta-analytic review of empirical findings. Journal of Theoretical and Applied Information Technology, 49(1), 50. Retrieved March 1, 2016, from http://www.jatit.org/volumes/Vol49No1/7Vol49No1.pdf

Van Schaik, P. (2009). Unified theory of acceptance and use for websites used by students in higher education. Journal of Educational Computing Research, 40(2), 229–257.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.

Wu, Y. L., Tao, Y. H., & Yang, P. C. (2008). The use of unified theory of acceptance and use of technology to confer the behavioral model of 3G mobile telecommunication users. Journal of Statistics and Management Systems, 11(5), 930. Retrieved May 13, 2016, from http://www.tandfonline.com/doi/abs/10.1080/09720510.2008.10701351