MAHMOUD, D. A. K.; AL-AZAWI, R. A. L. The Employment of Emotional Appeals in Zain Television Advertisements: An Analytical ‎Study of Ramadan and Eid al-Fitr Advertisements from 2008 to 2023‎. Dirasat: Human and Social Sciences, [S. l.], v. 53, n. 2, p. 8697, 2025. DOI: 10.35516/Hum.2025.8697. Disponível em: https://dsr.ju.edu.jo/djournals/index.php/Hum/article/view/8697. Acesso em: 1 dec. 2025.