Mahmoud DAK, Al-Azawi RAL. The Employment of Emotional Appeals in Zain Television Advertisements: An Analytical ‎Study of Ramadan and Eid al-Fitr Advertisements from 2008 to 2023‎. Hum [Internet]. 2025 Sep. 1 [cited 2025 Dec. 1];53(2):8697. Available from: https://dsr.ju.edu.jo/djournals/index.php/Hum/article/view/8697