اتجاهات الإعلاميين العاملين في القنوات الفضائية الأردنية نحو توظيف تقنيات الذكاء الاصطناعي في العمل الإعلامي

المؤلفون

DOI:

https://doi.org/10.35516/Hum.2026.8656

الكلمات المفتاحية:

الذكاء الاصطناعي، القنوات الفضائية، إدراك، اتجاهات، جاهزية.

الملخص

الأهداف: هدفت الدراسة الى التعرف على اتجاهات الإعلاميين العاملين في القنوات الفضائية الاردنية نحو توظيف تقنيات الذكاء الاصطناعي في العمل الإعلامي، وإلى التأكد من مدى إدراك العاملين في هذه القنوات لأهمية توظيف الذكاء الاصطناعي في عمل هذه القنوات، كما هدفت الدراسة الى التحقق من مدى جاهزية هذه القنوات لتوظيف تقنية الذكاء الاصطناعي بنجاح في عملها.

المنهجية: تم اختيار عينة عشوائية بسيطة مكونة من (95) إعلاميا من العاملين في القنوات الفضائية الاردنية، واعتمدت الدراسة المنهج الوصفي في وصف عينة الدراسة وقياس متغيراتها، كما اعتمدت الدراسة على المنهج التحليلي في الإجابة على أسئلتها واختبار فرضياتها.

النتائج: توصلت الدراسة الى انه بالرغم من وجود إدراك جيد لأهمية استخدام تقنيات الذكاء الاصطناعي في عمل القنوات التلفزيونية من وجهة نظر الإعلاميين العاملين فيها، الا انهم يحملون اتجاهات سلبية نحو توظيف هذه التقنية في عمل هذه القنوات، وتوصلت الدراسة الى وجود فروقات ذات دلالة إحصائية في اتجاهات العاملين في هذه القنوات نحو توظيف تقنيات الذكاء الاصطناعي تعود الى النوع الاجتماعي. كما توصلت الدراسة الى ان هناك نقص في جاهزية لقنوات لتوظيف تقنيات الذكاء الاصطناعي بنجاح في عمل هذه القنوات

الخلاصة: خلصت الدراسة ان القنوات الفضائية الاردنية بحاجة لتحسين بنيتها التحتية وتشريعاتها الداخلية وثقافتها التنظيمية حتى تصبح جاهزة لتوظيف هذه التقنيات بنجاح في عملها. كما ان الدراسة خلصت الى ضرورة التركيز على الشباب من ذوي الخبرات المتوسطة وتدريبهم جيدا وذلك لوجود اتجاهات إيجابية لديهم أفضل من غيرهم نحو توظيف تقنيات الذكاء الاصطناعي في عمل القنوات.

التنزيلات

بيانات التنزيل غير متوفرة بعد.

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التنزيلات

منشور

2026-01-01

كيفية الاقتباس

Khaireddin, M. A., & Alrababah, O. A. (2026). اتجاهات الإعلاميين العاملين في القنوات الفضائية الأردنية نحو توظيف تقنيات الذكاء الاصطناعي في العمل الإعلامي . دراسات: العلوم الإنسانية والاجتماعية, 53(6), 8656. https://doi.org/10.35516/Hum.2026.8656

إصدار

القسم

الإعلام
##plugins.generic.dates.received## 2024-08-06
##plugins.generic.dates.accepted## 2024-12-09
##plugins.generic.dates.published## 2026-01-01