توظيف الاستمالات العاطفية في الإعلانات التلفزيونية لشركة زين/ دراسة تحليلية لإعلانات شهر رمضان وعيد الفطر للأعوام 2008_2023

Chapter in a book:

Abdel Aziz, B. (2015). Media research methods: Theoretical foundations and application skills. Modern Book House, Cairo, p. 255, 270. Retrieved from https://www.noor-book.com/tag/.

Abdel Hamid, M. (2000). Scientific research in media studies. Alam Al-Kutub, Cairo, p. 157. Retrieved from noor-book.com/en/lsfw2p.

Al-Abadi, M. (2014). Communication approach to public relations and advertising. University Book Press, Cairo, p. 128. Retrieved from noor-book.com/en/xmn6er.

Al-Mashhadani, S. S. (2017). Media research methods. University Book House, UAE and Lebanon, p. 121, 136. Retrieved from https://portal.arid.my/en/Publications/Details/6717.

Al-Mayta, K. A. R. (2015). Social psychology. Dar Al-Fikr, Amman, p. 256. Retrieved from https://www.neelwafurat.com/itempage.aspx?id=lbb193112-162716&search=books.

Al-Omari, M. (2002). On the rhetoric of persuasive discourse. Africa East, Beirut, p. 45. Retrieved from noor-book.com/en/zp1qir

Al-Tai, M. H. (2007). Radio and television arts and the philosophy of persuasion. Dar Al-Wafa, Alexandria, p. 169. Retrieved from noor-book.com/en/siqz1c

Farjani, A. (2018). Public relations and communication strategy. Dar Amjad, Amman, p. 162. Retrieved from https://www.neelwafurat.com/itempage.aspx?id=lbb314533-304633&search=books.

Makkawi, H. E., & Al-Abd, A. A. (2007). Media theories. Public Opinion Research Center, Cairo, p. 309. Retrieved from https://www.noor-book.com/tag/8.

Obeidat, T., et al. (1998). Scientific research: Its tools and methods. Dar Al-Fikr, Amman, p. 68. Retrieved from noor-book.com/en/tiepz1

Qandilji, A. I. (1993). Scientific research and the use of information sources. House of General Cultural Affairs, Baghdad, p. 49. Retrieved from noor-book.com/en/irv3je.

Quraie, A. M. (2011). The art of advertising and press photography. Academic Library, Cairo, p. 16. Retrieved from https://www.noor-book.com/book/review/347786.

Slatnia, B., & Al-Jilani, H. (2012). Foundations of social curricula. Dar Al-Fajr, Cairo, p. 57. Retrieved from noor-book.com/en/tmaq9o

Website:

Agency, H. D. (2004). The effectiveness of public health campaigns. NHS. Retrieved from http://www.prevencionbasadaenlaevidencia.net/uploads/PDF/RP_campaignsEffectivenes.pdf

Al-Adly, M. (2017). Persuasive appeals used in commercial television advertising and public attitudes towards them. Scientific Journal of Public Relations and Advertising Research, 385-423. Cairo University, Egypt. Retrieved from https://journals.ekb.eg/article_88591.html

Al-Azzawi, H. R., & Waheeb, M. (2016). Advertisements and their impact on purchasing behavior. Dar Al-Bidaya, Amman, p. 160. Retrieved from http://190.92.134.13/cgi-bin/koha/opac-detail.pl?biblionumber=1728&shelfbrowse_itemnumber=2639

Al-Azzawi, M. M., & Al-Rawi, B. J. (2021). Semiology of narrative advertising in the television advertisement "God Will Not Forget Us" about the Covid-19 pandemic for Zain Telecommunications Company. Media Researcher, 13(52), 223-240. University of Baghdad, Iraq. Retrieved from https://search.emarefa.net/ar/detail/BIM-1275078

Al-Mashhadani, S. (2012). Television advertising and its impact on the audience. Dar Osama, Amman, Jordan, (46). Retrieved from https://portal.arid.my/en/Publications/Details/2952

Al-Sairafi, M. A. F. (2013). Advertising: Its types, principles, and preparation methods. Dar Al-Manahij, Amman, p. 9. Retrieved from

https://ektab.com/%D8%A7%D9%84%D8%A5%D8%B9%D9%84%D8%A7%D9%86-%D8%A3%D9%86%D9%88%D8%A7%D8%B9%D9%87-%D9%88%D9%85%D8%A8%D8%A7%D8%AF%D8%A6%D9%87-%D9%88%D8%B7%D8%B1%D9%82-%D8%A5%D8%B9%D8%AF%D8%A7%D8%AF%D9%87

Grigaliunaite, V., & Pilelienė, L. (2016). Emotional or rational? The determination of the influence of advertising appeal on advertising effectiveness. Scientific Annals of Economics and Business, 63(3), 391-414. Retrieved from https://doi.org/10.1515/saeb-2016-0130

Hassan, H. (2000). The cultural content of advertising appeal. Journal of Arab Research and Studies, 67-120. Arab Research and Studies Institute, 33(67). Retrieved from https://search.emarefa.net/ar/detail/BIM-392694

Khalifa, D. A., & Al-Ameri, M. (2022). Employing appeals in health awareness advertisements. Media Researcher, 14(55), 90-100. University of Baghdad, Faculty of Mass Communication, Iraq. Retrieved from https://search.emarefa.net/ar/detail/BIM-1384197

Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2014). Principles of marketing (6th European ed.). Pearson Education Limited, London, United Kingdom. Retrieved from

https://opac.atmaluhur.ac.id/uploaded_files/temporary/DigitalCollection/ODljY2E4ODIyODViZjFkODgzNDUxYWZlNWFhZmY2MGE5MDc0ZDVmYw==.pdf

Mousawi, K. M. Z., & Mustafa, S. F. (2023). Advertising appeals of beauty centers on Facebook and their persuasive impact on society: An analytical and field study. Lark, 2(49), 507-534. College of Art, University of Wasit, Iraq. Retrieved from https://www.iasj.net/iasj/download/31620d67f12189b5

Salah, Q. S. (2017). Psychology of language and communication. Dar Ghaida, Amman, p. 117. Retrieved from https://ia903101.us.archive.org/10/items/bibliothequeapchammaa006182019/Biblioth%C3%A8que%20Apc%20Hamma_A00618_2019.pdf

Taşkıran, N., & Yılmaz, R. (2015). Handbook of research on effective advertising strategies in the social media age. Business Science Reference, IGI-Global Publishing, the United States of America. Retrieved from https://www.researchgate.net/publication/275409708_Handbook_of_Research_on_Effective_Advertising_Strategies_in_the_Social_Media_Age

Terkan, R. (2014). Importance of creative advertising and marketing according to university students' perspective. International Review of Management and Marketing, 4(3), 239-246. United Kingdom. Retrieved from https://econjournals.com/index.php/irmm/article/view/882

Journal’s Citation:

Batra, R., Myers, J. G., & Aaker, D. A. (2016). Advertising management (5th ed.). Pearson Education.

Belch, G. E., & Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective (10th ed.). McGraw-Hill Education.

De Mooij, M. (2019). Global marketing and advertising: Understanding cultural paradoxes (5th ed.). SAGE Publications. https://doi.org/10.4135/9781544307905

Fennis, B. M., & Stroebe, W. (2014). The psychology of advertising (2nd ed.). Psychology Press. https://doi.org/10.4324/9781315777687

Fill, C., & Turnbull, S. (2016). Marketing communications: Brands, experiences, and participation (7th ed.). Pearson Education.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

Misbah, A. (2006). Social persuasion: Its theoretical background and practical mechanisms. University Publications Office, Algeria, p. 42.

Rossiter, J. R., & Bellman, S. (2012). Marketing communications: Theory and applications (1st ed.). Pearson Australia.

Sharaf, J. M. (2018). Frameworks for addressing appeals as reflected in the content of advertisements for charitable associations, institutions, and hospitals. Egyptian Journal of Public Opinion Research, 385-423. Cairo University, Faculty of Mass Communication, Public Opinion Research Center, 17(1), 579.

Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). Cengage Learning.

Solomon, M. R. (2018). Consumer behavior: Buying, having, and being (12th ed.). Pearson Education.

Wood, N. T., & Solomon, M. R. (2014). Virtual social identity and consumer behavior. Routledge. https://doi.org/10.4324/9781315858065