The Inoperative Endowment Assets in the Capital Amman and the Impact of Professional Marketing on its Investment
Keywords:
Endowment, investment, marketing, investment opportunities.Abstract
This study dealt with the reality of the abandoned endowment lands in the capital of the Hashemite Kingdom of Jordan, Amman. The study worked to determine the locations of the untapped assets within the borders of the capital, Amman, through survey field visits to all the lands announced by the Endowment Funds Development Department. The study highlighted the most important reasons that led to the disruption of endowment land investment, whether they were administrative, financial or social reasons. The study showed the methods and ways by which these causes can be addressed, and to move forward in developing the endowment work and enhancing its developmental effects in society. The study concluded with a set of results and recommendations. The first is that the Endowment Funds Development Department is facing a problem in exploiting the resources available to it. The area of untapped lands for investment announced on the ministry’s website at the end of (2018) in the capital Amman governorate was only (450) dunams. It is distributed over vital and distinct areas in the capital, Amman. This is in addition to the rest of the untapped endowment lands distributed geographically to the rest of the Kingdom's governorates. This confirms the need to search for investment projects with an economic dimension, and activate professional marketing activities that would increase investment opportunities for endowment lands.
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