The Level of Competitive Intelligence and Its Relationship to the Quality of Administrative Decisions in Jordanian Universities
DOI:
https://doi.org/10.35516/Edu.2026.14034Keywords:
Competitive intelligence, administrative decision quality, Jordanian universitiesAbstract
Objectives: This study investigates the gradations of competitive intelligence and its impact on the quality of administrative decision-making in Jordanian universities from the perspective of academic leaders. It also examines whether these perceptions differ across types of higher education institutions and colleges.
Methods: A descriptive, correlational survey design was employed. Data were collected using a structured questionnaire administered to 333 academic leaders in Jordanian universities, selected through stratified random sampling. The instrument measured dimensions of competitive intelligence (technological intelligence, strategic alliance intelligence, competitor intelligence, and customer intelligence) and the quality of administrative decisions.
Results: The results indicated a moderate overall level of competitive intelligence among academic leaders, with technological intelligence being the highest, followed by strategic alliance, competitor, and customer intelligence. The quality of administrative decisions was also moderate. Significant differences in competitive intelligence perceptions were noted between private and public universities, favoring private institutions, and among college types, favoring scientific–applied faculties. Additionally, perceptions of decision quality differed significantly by college type. A strong positive correlation was found between competitive intelligence and administrative decision quality, with competitive intelligence explaining 75.3% of the variance in decision quality.
Conclusions: Competitive intelligence and decision quality among academic leaders in Jordanian universities are practiced at moderate levels. Competitive intelligence positively impacts decision quality, suggesting a need for dedicated competitive intelligence units linked directly to university leadership for better information flow.
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