Linguistic Landscaping in Shop Naming Practices in Saudi Arabia
DOI:
https://doi.org/10.35516/Hum.2026.10414Keywords:
Linguistic landscaping, de jure policies, de facto policies, shop signs, language policy.Abstract
Objectives: This study adopts Spolsky’s (2004) definition of language policy to examine language distribution in shop signs across Saudi Arabia, with a focus on the role of English within both de jure and de facto language policies.
Methods: A total of 276 shop signs from mainstream streets were analyzed and categorized as monolingual or bilingual. Monolingual signs included Arabic-only and English-only, while bilingual signs were further classified as translated signs, Englishized Arabic signs, Arabized English signs, or signs in other languages.
Results: The linguistic landscape is predominantly bilingual, with English widely used despite its unofficial status. Most bilingual signs are direct translations, accommodating both local and international audiences. Englishized and Arabized signs often aim to influence consumer perception rather than convey meaning, as words are re-scripted without enhancing accessibility.
Conclusions: Arabic remains dominant in monolingual signage, yet English emerges as an unofficial second language in bilingual displays. English frequently appears first, suggesting a growing preference driven by its perceived prestige. While no explicit government policy promotes English, its presence signals modernity and global alignment. This symbolic use of English highlights its ideological appeal, reinforcing its cultural influence in Saudi Arabia.
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