Omani Journalists' Attitudes Towards Using Artificial Intelligence Applications in News Sections
DOI:
https://doi.org/10.35516/Hum.2026.10633Keywords:
Attitudes, Omani journalists, Artificial intelligence, News departments.Abstract
Objectives: This study aimed to identify the attitudes of Omani journalists towards the use of artificial intelligence applications in the news sections of Omani press institutions, and to identify their attitudes towards their advantages, and the technical and professional challenges they face when using them.
Methods: The study adopted the survey approach, and used the questionnaire as a methodological tool to collect data from a deliberate sample of 100 Omani journalists working in various visual, audio, written and digital media outlets belonging to the Omani Journalists Association.
Results: The study results showed that the attitudes of Omani journalists towards the use of artificial intelligence applications in the news departments of Omani press institutions were generally positive, with an arithmetic mean of 4.08, and a high degree of attitude, reflecting a wide acceptance of the use of artificial intelligence applications in the Omani press. This is due to Omani journalists' awareness of the importance of keeping pace with rapid technological developments by Omani press institutions, and the benefits of employing artificial intelligence applications in producing news content.
Conclusions: The study asserts the notion that the attitudes of Omani journalists towards the use of artificial intelligence applications in news departments of Omani press institutions are consistent with the assumptions of the unified theory of acceptance and use of technology, which confirmed that people's attitudes towards accepting their use are affected by their conviction of the usefulness of use, and the belief in its ease, which affect their intention for actual use.
Downloads
References
Abdul Hamid, A. (2020). Employing artificial intelligence applications in producing media content and its relationship to its credibility with the Egyptian public. Journal of Media Research, Al-Azhar University, Faculty of Media in Cairo, 55(5), 2797 - 2860.
Al-Imam, R. (2010). Social psychological trends and their organic relationship to human behavior. Journal of Educational Sciences, University of Omdurman Islamic, College of Education, Sudan, 7, 47-82.
Al Khasawneh, I. F., & Al-Debaisi, A. A. (2024). Attitudes of Jordanian Media Professionals Towards Employing Artificial Intelligence in the Production of Digital Content. Dirasat: Human and Social Sciences, 52(1), 129–142. https://doi.org/10.35516/hum.v52i1.5 564
Al-Madhoun, A. (2022). Evaluation of the Palestinian media elite for the future of media work in light of the growth of artificial intelligence technologies. Master's thesis, Faculty of Arts, Islamic University of Gaza.
Al-Nahdi, S. (2024). Interview with Saeed bin Nasser Al-Nahdi, Member of the Board of Directors of the Omani Journalists Association, Head of the Training Committee, dated 11/14/2024
Al-Sharif, T., & Othman, F. (2024). "Marketing media content in artificial intelligence applications: a case study, Okaz newspape. Journal of the Arab Center for Research and Studies in Library and Information Sciences, Syria, 11(22), 24-63.
Aviles, J., Kaltenbrunner, A., Kraus, D., Meier, K., & Carvajal, M. (2008). Newsroom convergence a transnational comparison. Wien: Medienhaus Wien.[In English].
Collins Dictionary. (2024). COBUILD Advanced Learner’s Dictionary. HarperCollins Publishers.
https://www.collinsdictionary.com/dictionary/english/journalist
Cools, H., & Diakopoulos, N. (2024). Uses of generative AI in the newsroom: Mapping journalists’ perceptions of perils and possibilities. Journalism Practice, 1-19.
Eskiadi, I., & Panagiotou, N. (2025). AI in Communication and News Media Organizations: Current Transformations and Future Directions. Envisioning the Future of Communication, 2(1), 224-236.
Hwang, Y., Al-Arabiat, M., & Shin, D.-H. (2016). Understanding technology acceptance in a mandatory environment: A literature review. Information Development, 32(4), 1266– 1283. https://doi.org/10.1177/0266666915593621
Kevin-Alerechi, E., Abutu, I., Oladunni, O., & Osanyinro, E. (2025) AI and the Newsroom: Transforming Journalism with Intelligent Systems. J Artif Intell Mach Learn & Data Sci, 3(1), 1930-1937.
Khalifi, A., & Qada, H. (2024). Journalists' trends towards using artificial intelligence technology in producing content for Algerian news websites, Qabas Journal for Humanities and Social Studies, Algeria, 2, 408-428.
Martins, C., Oliveria, T., & Popovic, A. (2014). Understanding the Internet banking adoption: A unified theory of acceptance and use of technology and perceived risk application. International Journal of Information Management, 34(1), 1-13.
Noain Sánchez, A. (2022). Addressing the Impact of Artificial Intelligence on Journalism: The perception of experts, journalists and academics.
Porlezza, C., & Ferri, G. (2022). The missing piece: Ethics and the ontological boundaries of automated journalism. ISOJ Journal, 12(1), 71-98.
Soto-Sanfiel, M. T., Ibiti, A., Machado, M., Marín Ochoa, B. E., Mendoza Michilot, M., Rosell Arce, C. G., & Angulo-Brunet, A. (2022). In search of the Global South: assessing attitudes of Latin American journalists to artificial intelligence in journalism. Journalism studies, 23(10), 1197-1224.
Tsalakanidou, F. (2022) AI technologies and applications in media: State of Play, Foresight, and Research Directionshttps. AI4Media - A European Excellence Centre for Media, Society and Democracy,
https://www.ai4media.eu/wpcontent/uploads/2022/03/AI4Media_D2.3_Ro admap_final.pdf.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dirasat: Human and Social Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
