Artificial Intelligence in Jordanian Journalism: Professional and Ethical Challenges (A Field Study on Jordanian Journalists)
DOI:
https://doi.org/10.35516/Hum.2026.10997Keywords:
Digital media, artificial intelligence, Jordanian journalism, professional challenges, ethical challenges.Abstract
Objectives: The study aimed to identify the extent to which Jordanian journalists employ artificial intelligence techniques in journalistic content production, the most prominent AI programs used, their practical applications, the impact of AI use on journalistic output, and the key ethical and professional challenges journalists face when employing AI.
Methods: A field survey was conducted using a questionnaire and interview guide applied to a sample of 150 Jordanian journalists.
Results: The study found that 57.1% of journalistic organizations, according to their journalists, use AI technologies to a limited extent, indicating partial integration in journalistic production. Google AI emerged as the most widely used program (45.5%), followed by ChatGPT (29.5%).
Conclusions: Jordanian journalists show a preference for integrated AI tools that address multiple professional needs. The production of fake or misleading content stands out as a major ethical concern. Additionally, the lack of technical support and clear organizational strategies significantly affects journalists’ ability to effectively utilize AI, highlighting the need for professional interventions to close gaps and ensure sustainable AI use.
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