The Role of Sports Program Pages in Shaping the Behaviors of Iraq Stars League Players
DOI:
https://doi.org/10.35516/Hum.2026.11000Keywords:
Role, sports programs, Iraq Stars League, behaviors, playersAbstract
Objectives: The main objective of this study is to identify the role of sports program pages in shaping the behaviors of players in the Iraq Stars League.
Methods: This research is descriptive in nature and utilized a survey methodology. The researchers designed and used a questionnaire tool and selected a purposive sample using a comprehensive enumeration method that included all players from the four most popular football clubs in Iraq: Al-Quwa Al-Jawiya, Al-Shorta, Al-Talaba, and Al-Zawraa. The study sample consisted of 100 players, with 25 players from each club.
Results: The findings revealed that the players in the Iraq Stars League predominantly preferred watching sports programs through social media platforms, with their viewership being generally intermittent due to varying interests and life commitments. One of the main motivations for following these pages was the ease of access to program content. The players’ reliance on sports program pages for keeping up with sports events was moderate. Importantly, these pages were found to contribute positively to promoting sportsmanship among players and enhancing their overall sports culture and awareness.
Conclusions: The most notable behavioral impacts observed among the participants, which are central to this study, include facilitating discussions and dialogues with others on important sports topics, making the players more active in helping others and maintaining sportsmanship on the field, and increasing their interest in gatherings and initiatives aimed at developing the sports scene in Iraq.
Downloads
References
Al Ganideh, S. F., & Good, L. K. (2016). The magic of soccer: Transforming animosity into love: An empirical study of Arab fans and major European soccer leagues. International Journal of Sport and Exercise Psychology, 14(2), 110-125. https://doi.org/10.1080/1612197X.2016.1149873
Gaafar, A., & Al-Hadabi, B. (2023). Mass Media Role in Spreading the Sports for All Culture among Female University Students in the Sultanate of Oman in the Light of Oman Vision 2040. Journal of Physical Education, 35(3), 783-808. https://doi.org/10.37359/JOPE.V35(3)2023.1524
Nisar, T. M., Prabhakar, G., & Patil, P. P. (2018). Sports clubs’ use of social media to increase spectator interest. International Journal of Information Management, 43, 188-195. https://doi.org/10.1016/j.ijinfomgt.2018.08.003
Pilar, P.-M., Rafael, M.-C., Félix, Z.-O., & Gabriel, G.-V. (2019). Impact of sports mass media on the behavior and health of society. A systematic review. International journal of environmental research and public health, 16(3), 486. https://doi.org/10.3390/ijerph16030486
Wang, Y., & Zhou, S. (2015). How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use. International Journal of Sport Communication, 8(2), 133-148. https://doi.org/10.1123/ijsc.2014-0083
المراجع العربية مترجمة
Abdelhadi, N. (2011). Formation of Social Behavior. Amman: Dar Al-Yazouri Scientific for Publishing and Distribution.
Abdul Amir, Y., & Kadhim, N. (2015). Communication skills and leadership behavior of the coach and relationship with technical performance of defensive Soccer players. Journal of Physical Education, 27(3), 229-244. https://doi.org/10.37359/JOPE.V27(3)2015.629
Abdulhamid, M. (2004). Media Theories and Influence Trends (3rd ed.). Cairo: Alam Al-Kutub for Publishing and Distribution.
AbdulHassan, W. A. (2022). The recreational consumer behavior and its relationship with the social self-efficacy among students of Al-Mustansiriya University. The Philosophy Journal, 2022(26), 215-244. https://fmm.uomustansiriyah.edu.iq/index.php/jphil/issue/view/3/31
Ahmed, A. A., & Hamid, B. N. (2024). Communication Technology and Political Participation in Contemporary Society. Al-Mustansiriyah University Journal of Arts -Department of Humanities, 48(108), 61-86. https://amm.uomustansiriyah.edu.iq/index.php/mustansiriyah/article/view/1379
Al-Amri, A. (2020). Fundamentals of Social Psychology. Amman,Jordan: Dar Al-Thaqafa for Publishing and Distribution.
Al-Shamaileh, M. O., Al-Laham, M. E., & Kafi, M. Y. (2015). New Digital Media. Amman: Dar Al-Isar Al-Ilmi for Publishing and Distribution.
Al-Sinjari, B. D. S. (2018). The Role of Iraqi TV Satellite Channels in Forming the Attitudes of University Students towards Terror-ism. ALBAHITH ALALAMI, 10(39), 29-54. https://doi.org/10.33282/abaa.v10i39.67
Al-Thubaiti, A. M. A. (2023). The Uses of Saudi Audience for Sports Websites and the Satisfactions Achieved from Them. Arab Universities Union Journal of Media Research and Communication Technology, 2023(10), 361-397. https://doi.org/10.21608/jcts.2023.288530
Al-Zubaidi, A. W. A., Mohammad, N. Y., Mohammad, L. N., & Jaber, R. M. (2019). Psychological Variables in the Sports Field. Amman: Dar Al-Academiyoon Publishing and Distribution Company.
Ali, S., & Raisan, F. (2015). The role of the sports media in the visual cognitive and cultural aspect of the coaches of the Iraqi Premier League football. Journal of Physical Education, 27(4), 116-125. https://doi.org/10.37359/JOPE.V27(4)2015.641
Ali, Y. H. (2022). Introduction to Sociology. Amman, Jordan: Dar Wael Publishing and Distribution.
Alshaaeir, A. b. I. (2015). Social Media and Human Behavior. Amman: Dar Safaa for Publishing and Distribution.
azeez, Z. a. (2020). The effect of the characteristics of the new media in enhancing the mental image of guests of premium class hotels in Baghdad. AL-Mostansiriyah journal for arabic and international studies, 17(71), 178-201. https://www.iraqoaj.net/iasj/article/187033
Balnafaz, M., Himelermak, S., & Schussmith, B. (2017). Media Theories and Methods (A. Hatibah, Trans.). Cairo: University Publishing House.
Bilal, S. (2020). The Role of Facebook in Promoting Sports Awareness Among High School Students: A Field Study on a Sample of Students from 545 Martyrs High School, Bghilasa, Bordj Bou Arreridj [Unpublished Master's Thesis, Mohamed Boudiaf University of Msila].
Desouki, S. S. A. G. (2022). Facebook sports pages and their role in spreading intolerance and hate speech. Journal of Mass Communication Research "JMCR", 62(1), 401-450. https://doi.org/10.21608/jsb.2022.247071
Haddadi, W. (2020). Media and the Intellectual Elite in the Age of New Media. Amman: Academic Book Center.
Ismail, M. H. (2011). Media Research Methods. Cairo: Dar Al-Fikr Al-Arabi.
Jaber, N. M. (2015). An Analytical Study in Mass Communication. Amman: Dar Al-Mutaz for Publishing and Distribution.
Kanaan, I. A. F. (2021). Sports Media: Concepts and Applications. United Arab Emirates: University Book House.
Mekawi, H. I. (1998). Communication and Its Contemporary Theories. Cairo: The Egyptian Lebanese Publishing House.
Nur Eddine, A. (2020). The Impact of Sports Media on Achieving Socialization Values Among the Audience in the Sports Field. Les Annales, 34(1), 830-852. https://www.asjp.cerist.dz/en/article/114216
Salah, F. A.-Z., & Hassan, A. J. (2019). Specialized Media. Egypt: Dar Al-Marifa for Printing and Publishing.
Salman, H. O. (2017). Exposure to Sports Media and Its Role in Psychological Factors and Sports Performance. Amman: Dar Al-Academiyoon Publishing and Distribution Company.
Shaban, A. M. (2018). Effectiveness of sports television programs in the development of sports culture among youth: field study. ALBAHITH ALALAMI, 10(40), 131-142. https://doi.org/10.33282/abaa.v10i40.49 .
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Dirasat: Human and Social Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
