دور المشاهير في تعزيز التفاعلات الاجتماعية بين المعجبين باستخدام فيسبوك وإكس وإنستغرام: دراسة حالة المملكة العربية السعودية والخليج العربي

المؤلفون

DOI:

https://doi.org/10.35516/Hum.2026.10998

الكلمات المفتاحية:

التفاعل الاجتماعي، المشاهير، وسائل التواصل الاجتماعي، المعجبون، الوحدة، المملكة العربية السعودية، الخليج العربي

الملخص

الأهداف: تهدف هذه الورقة البحثية إلى استكشاف دور المشاهير في تعزيز التفاعلات الاجتماعية غير الرسمية بين المعجبين الذين يستخدمون وسائل التواصل الاجتماعي "فيسبوك، إكس، وإنستغرام" في المملكة العربية السعودية والخليج العربي.

المنهجية: تعتمد المنهجية على استخدام المنهجين الوصفي والتحليلي لملاءمتهما لنطاق مشكلة البحث. تتكون عينة البحث من إجمالي (615) مشاركًا تتراوح أعمارهم بين (18) و(79) عامًا. باستخدام أسلوب أخذ العينات المتتالية، تم اختيار عينة البحث "المشاركين" بشكل أساسي لإجراء الدراسة الحالية. أداة البحث المستخدمة في هذه الدراسة هي استبانة قائم على البنود يتكون من (45) بندًا مترابطًا.

النتائج: تُظهر النتائج الدور الكبير للمشاهير في تعزيز التفاعلات الاجتماعية غير التقليدية بين المعجبين باستخدام منصات التواصل الاجتماعي "فيسبوك، إكس، وإنستغرام" في المملكة العربية السعودية ودول الخليج العربي. كما تؤكد النتائج أن قضاء وقت أطول على منصات التواصل الاجتماعي "فيسبوك، إكس، وإنستغرام" يؤدي إلى مزيد من التفاعل الاجتماعي غير التقليدي. علاوة على ذلك، تشير النتائج أيضًا إلى أن متابعة عدد أكبر من المشاهير لا يؤدي إلى مزيد من التفاعلات غير التقليدية. وبالمثل، وُجد أن مستويات الشعور بالوحدة لدى المشاركين تُسهم في التفاعل غير التقليدي.

الخلاصة: تُسهم هذه الدراسة في فهمنا الحالي للتفاعلات الاجتماعية غير التقليدية بين مؤثري مواقع التواصل الاجتماعي وجماهيرهم. وتكتسب هذه الورقة أهمية بالغة، إذ تفتح آفاقًا جديدة لأبحاث مستقبلية لتطوير دراسات مقارنة حول التفاعلات الاجتماعية غير التقليدية مع مشاهير مواقع التواصل الاجتماعي وجماهيرهم في مختلف الثقافات.

التنزيلات

تنزيل البيانات ليس متاحًا بعد.

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التنزيلات

منشور

2026-07-23

إصدار

القسم

الإعلام

كيفية الاقتباس

Alasmari, M. (2026). دور المشاهير في تعزيز التفاعلات الاجتماعية بين المعجبين باستخدام فيسبوك وإكس وإنستغرام: دراسة حالة المملكة العربية السعودية والخليج العربي. دراسات: العلوم الإنسانية والاجتماعية, 53(10), 10998. https://doi.org/10.35516/Hum.2026.10998