Employing the Social Media Platforms, Facebook, in Managing Jordanian Teachers Syndicate Crisis During the period( 2019 – 2020) ( A comparative exploratory study from the viewpoint of teachers and administrators)

Abstract

This study analyses and evaluates the strategies applied in managing the crisis of teachers’ syndicate from the perspectives of teachers and administrative staff. To achieve the objective of the study, a simple random sample of (402) individuals was selected. A questionnaire that has high validity and reliability was used. The research was designed according to a descriptive analytical approach and the hypotheses thereof were tested by using Pearson Correlation Coefficient. The findings and their interpretation proved that there is intensive use for different strategies in the field of Facebook platform. It was clear that there were slight differences between the teachers and administrative staff. The recommendations based on the findings showed that teachers’ syndicate need to improve their skills to manage crises in a scientific manner. They should monitor changes and predict trends of influential actors, in particular, to sustain the desired effect. They should use a mature language away from situation exacerbation.