Visual Impact: Exploring the Crucial Role of Graphic Design in Contemporary Marketing

Ayat Khalil Alfakrah; Bayan Khalil Alfakrah; Hussein Mohammad Alomari; Amal “Mohammad rida” Aldagani

doi:10.35516/hum.v52i2.3038

Authors

Ayat Khalil Alfakrah Department of Graphic Design, Faculty of Architect and Design, Middle East University, Amman, Jordan https://orcid.org/0009-0006-2116-5113
Bayan Khalil Alfakrah Graphic Design, Amman, Jordan (Independent researcher( https://orcid.org/0000-0002-2749-1626
Hussein Mohammad Alomari Department of Graphic Design, Faculty of Architect and Design, Middle East University, Amman, Jordan https://orcid.org/0000-0002-7597-282X
Amal “Mohammad rida” Aldagani Department of Graphic Design, Faculty of Arts and Sciences, Aqaba University of Technology, Aqaba, Jordan https://orcid.org/0000-0002-2749-1626

DOI:

https://doi.org/10.35516/hum.v52i2.3038

Keywords:

graphic design, marketing, business, employee engagement, visibility

Abstract

Objectives: This paper aims to explore the impacts of graphic design in the context of commercial marketing, with a focus on an in-depth analysis of how meticulous graphic design enhances businesses and facilitates their growth. Moreover, the research provides an opportunity to comprehend how graphic design can play a vital role in improving marketing performance and achieving advancements across various business domains.

Methods: In marketing, the focus is on anticipating and satisfying consumer demands. Company owners have long seen marketing as an afterthought, but due to training programs, enterprise growth, and the current push for competitiveness, marketing is once again receiving the attention it deserves. The method used in this paper is qualitative research. Past studies and articles were used to explore the topic.

Results: The results showed that graphic design constitutes an exceptional tool in business marketing. When juxtaposed against mere words, well-crafted and visually compelling drawings or images possess the capacity to convey ideas and information with heightened efficacy, consequently culminating in increased sales.

Conclusion: Visually stimulating graphic design enhances the effectiveness of advertising messages beyond what words alone can express. When eye-catching visual graphics are used in marketing, professionalism is improved, and the company's reputation is elevated. Effective graphic design in advertising persuades consumers of superior quality, thereby increasing sales.

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