توظيف تقنيات الذكاء الاصطناعي في تحليل البيانات الضخمة لمشاعر المغردين في الشبكات الاجتماعية تجاه مونديال كأس العالم 2022

Mohammad Ali alquaary; Abdalrhman Alquaary

doi:10.35516/Hum.2026.8995

Authors

Mohammad Ali alquaary Department of Journalism and New Media, College of Media and Communication, Imam Mohammad Ibn Saud Islamic University (IMSIU). https://orcid.org/0009-0005-8195-0052
Abdalrhman Alquaary Department of Information Systems Engineering, Faculty of Computer and Information Science, Sakarya University, Sakarya, Turkey. https://orcid.org/0000-0002-8105-4101

DOI:

https://doi.org/10.35516/Hum.2026.8995

Keywords:

Artificial Intelligence, social media analysis, sentiment analysis, topic modeling, big data, Qatar World Cup 2022

Abstract

Objectives: The study aimed to explore the use of artificial intelligence (AI) techniques in analyzing big data on social networks concerning the 2022 FIFA World Cup, focusing on the platform X (formerly Twitter). This was achieved using a survey methodology and social network analysis tools.

Methods: The study provided a comprehensive analysis of sentiments and topics discussed on the X platform during three time periods: before the World Cup, during the event, and after the tournament. A massive dataset exceeding 8.5 million tweets was collected using eight hashtags related to the global sporting event. The data was analyzed with advanced AI algorithms and machine learning techniques, including sentiment analysis and topic modeling.

Results: The findings revealed a significant positive shift of 43.87% from the first to the third period of the study, accompanied by a corresponding decline in negative sentiments by -13.51%. These shifts highlight the successful execution of the World Cup and increased satisfaction and positive perceptions among users, as evidenced by the rise in positive sentiments and the decline in negative ones regarding the World Cup as a whole.

Conclusion: Big data was analyzed with high efficiency and accuracy to uncover shifts in sentiments and topics discussed during the World Cup. Additionally, the study evaluated the role of Qatar's hosting of the event and its impact on global sentiments. This prominent event led to notable changes in emotional responses toward Arabs, with particular emphasis on the host country of the 2022 FIFA World Cup.

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