اعتماد الجمهور الأردني على الفيسبوك كمصدر للمعلومات عن أنظمة الطاقة المتجددة

Othman Mansour Tahat

doi:10.35516/Hum.2025.9000

Authors

Othman Mansour Tahat Department of Journalism and Digital Media, Faculty of Media, Zarqa University, Zarqa, Jordan https://orcid.org/0000-0003-3293-1291

DOI:

https://doi.org/10.35516/Hum.2025.9000

Keywords:

Renewable energy systems, Facebook, Jordanian public

Abstract

Objectives: This study aims to investigate the extent of reliance among the Jordanian public on Facebook as a source of information regarding renewable energy systems, as well as to identify the cognitive, emotional, and behavioral effects associated with this reliance.

Methods: This research employs a descriptive design and utilizes a public survey methodology. The study sample consists of 400 individuals selected through purposive sampling from the three administrative regions of Jordan, all of whom engage with content related to renewable energy systems on Facebook.

Results: The results indicate that respondents who depend on Facebook for information about renewable energy systems to a moderate extent constituted the largest group, representing 47.7% of the sample. The primary motivation for this reliance was to "stay informed about renewable energy systems in Jordan." Furthermore, the predominant topics followed by respondents on Facebook concerning renewable energy included "offers from renewable energy companies for home installations in the Kingdom." The cognitive, emotional, and behavioral impacts associated with this reliance were also reported at a moderate level.

Conclusion: The study reveals a statistically significant positive correlation between the degree of reliance on Facebook for information about renewable energy systems and the cognitive, emotional, and behavioral impacts that arise from such reliance.

Downloads

Download data is not yet available.

References

Ahmad, A. K. M. (2022). The Impact of the Use of Social Networking Platforms on the Jordanian Voters in the Nineteenth Jordanian Parliamentary Elections during the Emerging Pandemic of the Coronavirus (COVID-19). Zarqa Journal for Research and Studies in Humanities, 22(2), 333-350. https://doi.org/10.12816/0061218

Ahmad, A. K., Al-Ameer, A., A.Alrahman, A., Alzyoud, S., & Makharesh, M. (2023) Media Coverage of the 2021 Palestinian-Israeli Conflict: A Content Analysis into the Online Version of Newspapers in Jordan. Information Sciences Letters, 12(7), 3239-3253. http://dx.doi.org/10.18576/isl/120747

Ahmad, A. K., AL-Jalabneh, A. A., Mahmoud, A., & Safori, A. (2022). Covid-19 and the Resurgence of the Hypodermic Needle Theory Applicability in Times of Crises. In International Conference on Business and Technology (pp. 1423-1436). Cham: Springer International Publishing.‏ https://doi.org/10.1007/978-3-031-08954-1_124

Ahmad, A. K., Tahat, O., Safori, A., Al-Zpubi, A., Ahmad, H. K., & Ananza, A. (2023b). The Role of Television Sports Programs in Shaping Awareness of Physical Health among Jordanian University Students. Information Sciences Letters, 12(7), 3077-3086.‏ http://dx.doi.org/10.18576/isl/120734

Alzyoud, S., Ahmad, A. K., Makharesh, A., Alabed Alrahman, A., & Safori, A. (2023). The Concept of “New Media” among Jordanian News Producers. Journal of Digital Media & Policy, online first, https://doi.org/10.1386/jdmp_00128_1

Ball-Rokeach, S. (1985). The Origins of Individual Media System Dependency: A Sociological Framework. Communication Research, 12(4).

Ball-Rokeach, S., & DeFleur, M. (1976). A Dependency Model of Mass Media Effects. Communication Research, 3(1).

Ball-Rokeach, S., Rokeach, M., & Grube, J. (1984). Great American Values Test: Influencing Behavior and Belief through Television. New York: The Free Press.

Hootsuite. (2024). Digital 2024: Jordan. Retrieved Sep 25th 2024, From: https://datareportal.com/reports/digital-2024-jordan

IRENA. (2024). Vision and Mission. Retrieved Aug 17th 2024, From: https://www.irena.org/About/Vision-and-mission

Khanom, M. T. (2023). Using social media marketing in the digital era: A necessity or a choice. International Journal of Research in Business and Social Science (2147-4478), 12(3), 88-98.‏

Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.

Mahmoud, A., Ahmad, A. K., Safori, A., Eid, Y. N. A., & Al Tawalbeh, A. (2023). The Effect of Television and Electronic Advertisements on The Mental Image of Women Among A Group of Female Media Professionals. Studies in Media and Communication, 11(3), 31-46.‏ https://doi.org/10.11114/smc.v11i3.5981

Ognyanova, K., & Ball-Rokeach, S. J. (2018). Political Efficacy on the Internet: A Media System Dependency Approach. In Communication and Information Technologies Annual (Vol. 66, pp. 3-27). Emerald Group Publishing Limited.

Safori, A., Abd Rahman, N. A. B., & Ahmad, A. K. (2023). Media Content in the Digital Age. Studies in Media and Communication, 11(3), 1-2.‏

Van Dijck, J. (2013). ‘You have one identity’: Performing the self on Facebook and LinkedIn. Media, culture & society, 35(2), 199-215.‏

Zobeidi, T. (2020). Impact of Social Media on Perceptions and Use of Renewable Energy Sources.‏ International Institute for Applied Systems Analysis.