The Impact of Using Social Media on Voters in the Jordanian Parliament Elections 2024

Obaidah Ali Alrbabah

doi:10.35516/Hum.2026.9899

Authors

Obaidah Ali Alrbabah Faculty of Communication, University of Petra, Department of Journalism and Digital Media https://orcid.org/0009-0001-8303-4825

DOI:

https://doi.org/10.35516/Hum.2026.9899

Keywords:

Parliament elections 2024, social media, elections 2024, Jordan

Abstract

Objectives: The study aimed to determine the impact of social media platforms on voters in the 2024 Jordanian parliamentary elections and their inclination toward using these platforms during the elections. It also sought to examine the cognitive, emotional, and behavioral effects of reliance on social media in this electoral process.

Method: A quantitative approach was used to determine the relationship between variables and to answer the study’s questions. A purposive sampling method was employed to collect data from respondents through a questionnaire. Additionally, the SPSS program was used to analyze the study data.

Results: The study found that 44.1% of participants rely, to varying degrees, on social media platforms as a source of information about the 2024 Jordanian parliamentary elections. A positive relationship was also found between respondents' reliance on social media for election-related information and their inclination to follow these platforms during the elections. Moreover, the study revealed that cognitive and emotional influences positively impact the behavioral effects on respondents who use social media as an information source for the elections.

Conclusion: The study concluded that social media platforms play a significant role in influencing parliamentary elections and political participation. Therefore, the findings provide valuable data for future research on political participation.

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