اتجاهات الجمهور الأردني نحو الأنشطة الاتصالية الرَّقْمية الحكومية المتعلِّقة  بالتنمية المستدامة

Sarah Ahmad Okour; Khalaf Lafee Alhammad; Ismat Thalji Haddad; Mohammad Fawwaz Eneizat

doi:10.35516/Hum.2026.10481

Authors

Sarah Ahmad Okour Department of Public Relations and Digital Promotion., University of Petra, Amman, Jordan. https://orcid.org/0000-0003-2275-3401
Khalaf Lafee Alhammad Department of public relations and advertising, Yarmouk University, Irbid, Jordan. https://orcid.org/0000-0002-0145-4886
Ismat Thalji Haddad Department of Digital Media and Journalism, Yarmouk University, Irbid, Jordan. https://orcid.org/0000-0003-3042-6355
Mohammad Fawwaz Eneizat Department of Radio and TV, Zarqa University, Zarqa, Jordan. https://orcid.org/0000-0002-2729-2598

DOI:

https://doi.org/10.35516/Hum.2026.10481

Keywords:

Attitude, Jordanian public, Digital communication activities, Governmental communication, sustainable development.

Abstract

Objectives: This study aimed to identifiy the attitudes of the Jordanian public towards the digital governmental communication activities related to sustainable development.

Methodology: The study has implemented a questionnaire to a sample of 400 individuals from the Jordanian public who aged 18 years or older. The authors have applied Excellence theory in PR, and used the descriptive approach.

Results: The study results showed that the jordanians public’s primary source of information on sustainable development is derived from websites. The most prominent attitudes towards governmental communication activities related to the ‘quality of two-way communication’ about sustainable development is ‘balancing the goals of sustainable development with the needs of the public to enhance positive participation’. Regarding the attitudes related to ‘communication aimed at the public,’ the statement ‘disseminating awareness messages to different segments of the public to improve their understanding of sustainable development’ is the most emerging. Similarly, the attitudes related to ‘managing strategic communication’, the statement ‘aligning communication messages with sustainable development goals to enhance public understanding and participation" has achieved a mean of 3.82. In the attitudes related to ‘relationship management’, the statement "building trust and transparent relationships with the public to support sustainable development" has scored a mean of 3.62. Overall, the Jordanian public attitudes towards the governmental communication activities have a medium level mean of 3.65.

Conclusion: The study recommends the necessity of organizing public awareness campaigns and comprehensive educational content about sustainable development to support publics’ understanding. The authors suggest improving the communication strategies and digital content of the ministry of government communication to become more effective and interactive.

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