أيديولوجية خطاب الدبلوماسية الرقمية الإسرائيلية في الأردن: دراسة تحليلية

Ahmad  Oreqat; Hani  ALBadri

doi:10.35516/hum.v50i5.1261

Authors

Ahmad Oreqat Digiatl Media Department, Faculty of Media, Middle East Univestiy Amman, Jordan https://orcid.org/0000-0002-6952-3358
Hani ALBadri Radio and Television Department, Faculty of Media, Middle East University, Amman, Jordan. https://orcid.org/0009-0005-7865-5052

DOI:

https://doi.org/10.35516/hum.v50i5.1261

Keywords:

Digital diplomacy, discourse ideology, Jordan, Israel

Abstract

Objectives: This study aims at knowing the ideology of the Israeli digital diplomacy discourse in Jordan and identifying the positive ideological connotations emphasized through the content of the Facebook page of the Israeli Embassy in Jordan "Israel in Jordan", as well as identifying the negative ideological connotations that the discourse of Israeli digital diplomacy in Jordan aims to remove through it's Facebook page

Methods: The study analyses the content of the page of the Israeli Embassy in Jordan “Israel in Jordan”, and based on the use of the critical discourse analysis approach in media discourse.

It is based on the Van Dijik part related to the ideological box in The discourse that examines the ideological connotations in the discourse, and through a deliberate sample of the content of the page on Facebook. The study sample consists of (58) posters containing a picture attached to a text.

Results: This page displayes a positive image of Israel- being scientifically, technically and industrially advanced country. The page emphasizes on removing the negative characteristics of the State of Israel, the most important of which was "that Israel is not a racist or religiously extremist state".

Conclusions: The study recommends that Jordanian digital diplomacy, represented by the Ministry of Foreign Affairs, should create a page for the Jordanian Embassy in Israel, highlighting the origin of the ideological and political dispute between Jordan and Israel, because Facebook pages are not elitist and can reach the Israeli public

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