توظيف الإثارة في البرامج الحوارية التلفزيونية العربية تحليل مضمون برنامجيْ "أحمر بالخط العريض" و"أجرأ الكلام"

Kossay M.  Rachdan; Mohd Hashem  Salous

doi:10.35516/hum.v50i6.448

Authors

Kossay M. Rachdan Department of Radio and Television, Faculty of Mass Communication, Yarmouk University, Irbid, Jordan https://orcid.org/0000-0003-2417-1181
Mohd Hashem Salous Department of Radio and Television, Faculty of Mass Communication, Yarmouk University, Irbid, Jordan https://orcid.org/0000-0002-2762-2198

DOI:

https://doi.org/10.35516/hum.v50i6.448

Keywords:

Excitement, TV Programs, Ahmar Belkat Al Areed, Ajra Al Kalam, LBC, Alkaherawllnas

Abstract

Objectives: The study aimed to identify the methods in which excitement can be employed in television programs focusing namely on ‘Agara Al Kalam’ which is broadcasted by the Egyptian channel Al-Qahera wa Al-Nas, and ‘Ahmar Bel Khat Al-Areed’ which is broadcasted by the Lebanese satellite channel LBC.

Methods: The study relied on the survey method and employed the content analysis method in its application on (182) episodes of the two programs in the years (2012/2013). A systematic random sampling method was used to select the episodes; namely, (48) episodes from both programs were selcted, equivalent to (25%) of the total number of episodes (182) by using (Industrial Week). The results were extracted using the two tools "content analysis form" through the analysis index, and "observation".

Results: The results of the study showed that the two programs tend to use political topics in the first place with a rate of (51.6%), followed by social topics with a percentage of (38.9%), then religious topics with a percentage of (7.4%), and finally technical topics, with a percentage of (2.1%). Both programs used the topic of illegal sexual relations, with a rate of (54.2%), and they focused on using emotional methods, with a rate of (76.2%).

Conclusions: The study found that the two programs focused on exciting the viewers through the use of quick, attractive clips. In addition, the objectives of the presenters of the two programs were to publicize the issue without often providing solutions for it.

Downloads

Download data is not yet available.

References

Alghizzawi, M., Habes, M., Salloum, S. A., Ghani, M. A., Mhamdi, C., & Shaalan, K. (2019). The effect of social media usage on students’e-learning acceptance in higher education: A case study from the United Arab Emirates. Int. J. Inf. Technol. Lang. Stud, 3(3), 13-26.

Ayish, M. (2011). Television reality shows in the Arab world: The case for a “glocalized” media ethics. Journalism Studies, 12(6), 768-779.

Brugnara, F., Falavigna, D., Giuliani, D., & Gretter, R. (2012). Analysis of the Characteristics of Talk-show TV Programs. In Thirteenth Annual Conference of the International Speech Communication Association.

Hassan, M. A., Hassan, F., Sabran, R., Abd Ghani, Z., & Rahman, S. H. A. (2015). Producing television programs relevant to all multi-cultural society in Malaysia. Asian Journal of Applied Communication (AJAC), 5(1), 1-16.

Intyaswati, D., Ayuningtyas, F., Prihatiningsih, W., & Vidiyanti, M. O. (2022). Impact of talk shows and variety show television programs viewership on political interest among Indonesian college students. Simulacra, 5(1), 57-68.

Kwak, N., Wang, X., & Guggenheim, L. (2004, August). Laughing all the way: The relationship between television entertainment talk show viewing and political engagement among young adults. In Faculty paper presented to the Communication Theory and Methodology Division at the annual meeting of the Association for Education in Journalism and Mass Communication.

Salloum, S. A., AlAhbabi, N. M. N., Habes, M., Aburayya, A., & Akour, I. (2021, March). Predicting the intention to use social media sites: a hybrid SEM-machine learning approach. In International conference on advanced machine learning technologies and applications (pp. 324-334). Cham: Springer International Publishing.

Tahira Shah, S., & Khurshid, F. (2017). Societal Curriculum: Effects of Television on Social Values System in Pakistani Society. Bulletin of Education and Research, 39 (1), 75-89.

Woo, H. J., & Dominick, J. R. (2001). Daytime television talk shows and the cultivation effect among US and international students. Journal of Broadcasting & Electronic Media, 45(4), 598-614.

Woo, H. J., & Dominick, J. R. (2003). Acculturation, cultivation, and daytime TV talk shows. Journalism & Mass Communication Quarterly, 80(1), 109-127.