College Girls' Exposure to Drama via Digital Platforms and its Relationship to Their Moral Value System

Authors

DOI:

https://doi.org/10.35516/hum.v52i5.4673

Keywords:

Drama, digital platforms, female university students, moral values, cultivation theory.

Abstract

Objectives: This study aimed to investigate the exposure of female university students to dramatic works presented on digital platforms and its relationship with their value system.

Methods: The study employed a survey methodology by collecting opinions from a sample of female university students using the snowball sampling technique. An electronic questionnaire was used as the research tool.

 Results: The results confirmed high exposure rates to digital platforms among female university students. Netflix was the most preferred digital platform among the study sample, with a percentage of 88.5%. In second place was Shahid.net, with a percentage of 54.9%. American dramas were the most followed dramatic works by the female university students in the study sample on digital platforms, with a percentage of 72.1%. The primary motivation for following dramatic works on digital platforms was for entertainment and amusement, at a percentage of 63.9%. The second motivation was to pass the time, at 51.6%. From the perspective of the female university students, violent behavior was the most prominent negative behavior and positive values included in the dramatic works on digital platforms, at a percentage of 59%. Homosexuality followed as the second most prominent behavior, at 58.2%.

Conclusions: The study found that the negative behaviors had a higher impact on the value system of the female university students in the study sample compared to the positive values presented in these dramatic works.

Downloads

Download data is not yet available.

References

Alardawi, M., Bajnaid, A., & Brereton, P. (2021). The Influence of Turkish Drama on Socio-Cultural Values of Saudi Women. Modern Applied Science, 15(4).‏

ALGHAMDI¹, R., & BAJNAID, A. (2019). Saudi Viewers’ Attitudes on American Drama and Its Values System. Journal of Organizational Behavior Research, 4(2-2019), 259-274.

Castro, D., Rigby, J. M., Cabral, D., & Nisi, V. (2021). The binge-watcher’s journey: Investigating motivations, contexts, and affective states surrounding Netflix viewing. Convergence, 27(1), 3-20.‏

Reinhardt-Becker, E. (2019). A never ending story?: romantic love in north-american tv series. Sociologia e politiche sociali: 3, 2019, 5-24.

Gerbner, G. A. (1970). Cultural indicators: The case of violence in television drama. The Annals of the American Academy of Political and Social Science, 388, 69– 81.

Gerbner, G. (1969a). Toward ‘cultural indicators’: The analysis of mass mediated public message systems. AV Communication Review, 17(2), 137– 148.

Cooper, J. T., Kidwell, R. E., & Eddleston, K. A. (2013). Boss and parent, employee and child: Work‐family roles and deviant behavior in the family firm. Family Relations, 62(3), 457-471.

Kline, S. L., & Liu, F. (2005). The influence of comparative media use on acculturation, acculturative stress, and family relationships of Chinese international students. International Journal of Intercultural Relations, 29(4), 367-390.

Seddeek, A. M. R. M., & Othman, D. (2021). The Impact of Netflix’s Drama on Teenagers’ Perceptions of Social Relationship. Insights into Language, Culture and Communication, 1(1), 23-35.‏

Morgan, M., & Shanahan, J. (2010). The state of cultivation. Journal of Broadcasting & Electronic Media, 54, 337– 355.

Seddeek, A. M. R. M., & Othman, D. (2021). The Impact of Netflix’s Drama on Teenagers’ Perceptions of Social Relationship. Insights into Language, Culture and Communication, 1(1), 23-35.‏

Tombak, A. (2014). Importance of drama in pre-school education. Procedia-Social and Behavioral Sciences, 143, 372-378.‏

Potter, W. (1993). Cultivation theory and research: A conceptual critique. Human communication research, 19(4), 564-601.

Downloads

Published

2025-05-01

How to Cite

Aisha, F. mohammed A., & Al-Mutlaq, S. M. H. (2025). College Girls’ Exposure to Drama via Digital Platforms and its Relationship to Their Moral Value System. Dirasat: Human and Social Sciences, 52(5), 4673. https://doi.org/10.35516/hum.v52i5.4673

Issue

Section

Mass Communication
Received 2023-04-09
Accepted 2024-06-03
Published 2025-05-01