درجة فاعلية الطريقة التكاملية في تدريس مادة مناهج البحث الإعلامي

Layla  Jarrar

doi:10.35516/hum.v51i1.624

Authors

Layla Jarrar Department of Journalism and Media, Faculty of Media, Middle East University, Amman, Jordan https://orcid.org/0000-0002-8226-2498

DOI:

https://doi.org/10.35516/hum.v51i1.624

Keywords:

Integrative method, Teaching media research methods

Abstract

Objectives: The study aims to identify the results of the integrative method in teaching the course of media research methods by perceiving the degree of ease, understanding, satisfaction, and the ability to conduct media research in an appropriate manner.

Methods: The descriptive method was used, in order to fit it for the purposes of the current study, as the descriptive method is one of the most important methods used in social studies. The study adopted the survey methodology, and two tools were used, mainly the questionnaire and the evaluation of the performance of students' research plans, to measure the degree of success of the integrative method in the implementation of media research. The study sample included (84) students studying the media research methods course at the Faculty of Media at the Middle East University.

Results: The study showed that the integrative method in teaching the media research methods course achieved very high levels of ease (%96.4), understanding (%97.6), and satisfaction (%100) among students, in addition to their ability to apply the scientific method in media research using the integrative method at a rate of (%91.6).

Conclusions: The study recommends the necessity for the faculties of media to benefit from the integrative method in teaching media research methods and hold workshops to train media research methods teachers to teach the course using the integrative method.

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