منطق الوسيلة الإعلامية في تلفزيون الخدمة العامة–قناة المملكة إنموذجا

Ahmad Ali Oreqat; Ramez Mohammad Abuhasirah; Hani Ahmad Al-Badri; Ashraf Mohammad Almanaseer

doi:10.35516/Hum.2025.8413

Authors

Ahmad Ali Oreqat Department of Digital Media. Faculty of Arts and Humanities, Applied Science Private University, Amman, Jordan. https://orcid.org/0000-0002-6952-3358
Ramez Mohammad Abuhasirah Department of Journalism and Media, Faculty of Media, Middle East University, Amman, Jordan. https://orcid.org/0000-0002-6616-4767
Hani Ahmad Al-Badri Department of Radio & Television, Faculty of Media, Middle East University, Amman, Jordan. https://orcid.org/0009-0005-7865-5052
Ashraf Mohammad Almanaseer Department of Digital Media. Faculty of Arts and Humanities, Applied Science Private University, Amman, Jordan. https://orcid.org/0000-0002-6831-9929

DOI:

https://doi.org/10.35516/Hum.2025.8413

Keywords:

Media logic, public service television, Al-Mamlaka Channel

Abstract

Objectives: This study aimed to assess the extent to which organizational, technological, and aesthetic factors align with media logic in the performance of Al-Mamlaka Channel.

Methods: A survey approach was employed, targeting the media audience by selecting a sample of 88 academic staff members from media faculties and departments at 8 public and private universities in Jordan.

Results: The findings revealed that aesthetic factors were the most prominent in Al-Mamlaka's performance, with the most significant determinant being the presenters' use of elegant and appropriate clothing. Technological factors ranked second, with high-definition broadcasting (Full HD) and the effective use of audio-visual effects standing out. Organizational factors were third, with a strong focus on social responsibility and content quality and diversity.

Conclusions: The study recommends that Jordanian television channels prioritize boldness and transparency in presenting opinions, ensuring independence in a manner that contributes to the delivery of culturally diverse media content. This approach would better meet societal needs and serve the public interest.

Downloads

Download data is not yet available.

References

Abdul Rahman, M. (2011). British Broadcasting Corporation: Radio and television service from the people and to the people. Arab Radio Magazine, 2, 16-27.

Abuhasirah, R. (2021). The credibility of television channels during the coronavirus crisis. Scientific Journal of King Faisal University, 22, 1-9.

Abuhasirah, R., Oreqat, A., Al-Kiswani, H., & Al-Badri, H. (2023). Mobile journalism skills of field reporters of TV channels. Information Sciences Letters, 12(5), 37-50.

Al-Anati, M. (2020). The coverage of investigative & documentary program to local issues on Almamlaka TV: Analytical study. Middle East University.

Almamlaka. (2023). Almamlakatv. [Online]. Available: https://www.almamlakatv.com/pages/4. [Accessed 6 August 2023].

Al-Saifi, H. (2010). Arab satellite channels in the era of globalization: Opportunities and challenges... Reality and ambition. ITRAC for printing and publishing.

Altheide, D. (2004). Media logic and political communication. Political Communication, 21(3), 293-296.

Altheide, D. (2016). Media logic. In The International Encyclopedia of Political Communication. Wiley-Blackwell.

Alzghoul, A. (2022). The treatment of local service issues in Almamlaka TV channel’s in Jordan from a public service views: Analytical study. Middle East University.

Blumler, J. (2016). To be independent or not to be independent, that is the question. Publizistik, 61, 305–320.

Brants, K., & Praag, P. (2017). Beyond media logic. Journalism Studies, 18(4), 395-408.

Brevini, B. (2013). Public service broadcasting online: A comparative European policy study of PSB 2.0. Palgrave Macmillan.

Coleman, S. (2002). From service to commons: Re-inventing a space for public communication. In J. Cowling & D. Tambini (Eds.), From public service broadcasting to public service communication (pp. 89-99). Institute for Public Policy Research.

Fitera, J. (2019). Public service broadcasting in Taiwan: Cultural issues and national identity conveyed in documentaries. Church, Communication and Culture, 4(2), 184-215.

Klinger, U., & Svensson, J. (2018). The end of media logics? On algorithms and agency. Journal of Communication, 20(12), 4653–4670.

Nasereddin, Y. (2013). Governorship and community reform “A future outlook.” British Journal of Humanities and Social Sciences, 9(2), 23-38.

Oriqat, A., Albadri, H., & Alrajaby, M. (2022). The Kingdom Channel's degree of application of the standards of public service television in its performance from the perspective of media professors in Jordanian universities. Journal of the Social Sciences, 50(1), 274-298.

Psychogiopoulou, E., Anagnostou, D., Smith, R., & Stolte, Y. (2017). Mediadem| The freedom and independence of public service media in Europe: International standards and their domestic implementation. International Journal of Communication, 11, 1936–1955.

Rabah, S. (2011). The concept of public service in television: Between the commercial approach and the critical perspective. Arab Radio Magazine, 2, 16-27.

Rahman, A., & Lowe, G. (2016). Public service media initiatives in the global South. Simon Fraser University Library.

Saurwein, F., & Eberwein, T. K. M. (2019). Public service media in Europe: Exploring the relationship between funding and audience performance. Javnost - The Public, 26(3), 291-308.

Sehl, A., Cornia, A., & Nielsen, R. (2016). Public service news and digital media. Reuters Institute for the Study of Journalism.

Van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1(1), 2-14.

Williams, R. (2003). Television: Technology and cultural form. Routledge.

Zran, J., & Ben Messaoud, M. (2018). Broadcasting public service in the Arab world: Rupture and continuity. International Journal of Social Sciences and Management, 5(3), 98-112.