The Influence of Artificial Intelligence Technology Applications in Audio-Visual Journalism ‎Communication in Jordanian Media Institutions

Tahseen Mohammad Anis Hassan Sharadga‎

doi:10.35516/Hum.2025.8652

Authors

Tahseen Mohammad Anis Hassan Sharadga‎ Department of Radio and Television, Faculty of Media, Zarqa University, Zarqa, Jordan https://orcid.org/0000-0001-5321-7535

DOI:

https://doi.org/10.35516/Hum.2025.8652

Keywords:

Artificial intelligence, media, visual communication, audio communication

Abstract

Objectives: This study aimed to explore the impact of artificial intelligence (AI) applications in the fields of journalism, visual communication, and audio communication within Jordanian media institutions.

Methods: A survey method was employed to achieve the study's objectives. The researcher designed a questionnaire consisting of 20 statements, distributed across four domains, and administered it to a sample of 180 media professionals working in Jordanian visual and audio media institutions.

Results: The study revealed significant findings indicating that AI applications play a vital role in enhancing the quality of visual and audio media in the field of journalism. It also highlighted the readiness of Jordanian media professionals to adopt AI technologies, though concerns were expressed about potential job losses due to the use of these applications in journalism and media. Moreover, the results emphasized the urgent need for specialized training to help journalists understand AI tools and applications and how to use them effectively.

Conclusion: Based on the study's findings, AI technology can contribute to increasing the productivity of media institutions and improving audience engagement. In light of these results, the researcher recommends fostering collaboration between Jordanian journalists and AI developers, with a focus on mutual understanding of each team's needs and efforts to improve the journalism industry in Jordan.

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