The Influence of Artificial Intelligence Technology Applications in Audio-Visual Journalism ‎Communication in Jordanian Media Institutions

Tahseen Mohammad Anis Hassan Sharadga‎

doi:10.35516/Hum.2025.8652

المؤلفون

Tahseen Mohammad Anis Hassan Sharadga‎ قسم الإذاعة والتليفزيون، كلية الإعلام، جامعة الزرقاء، الزرقاء، الأردن https://orcid.org/0000-0001-5321-7535

DOI:

https://doi.org/10.35516/Hum.2025.8652

الكلمات المفتاحية:

المحتوى العشوائي، وسائل التواصل الاجتماعي، سلوك الشباب، منصة تيك توك.

الملخص

الأهداف: هدفت هذه الدراسة إلى معرفة تأثير المحتوى العشوائي على منصة تيك توك على سلوك الشباب.

المنهجية: تم استخدام المنهج المسحي؛ لتحقيق هدف الدراسة. ولإجراء الدراسة قام الباحث بإعداد استبانة تم توزيعها على عينة قوامها 28 عضو هيئة تدريس من جامعة اليرموك وجامعة الزرقاء وجامعة الشرق الأوسط.

النتائج: توصلت الدراسة إلى نتائج مهمة. وكشفت النتائج أن تأثير المحتوى العشوائي على تيك توك يختلف بين الأفراد، حيث يجده البعض مسليًا وممتعًا، بينما يعتبره البعض الآخر إدمانيًا ومضرًا بمزاجهم. بالإضافة إلى ذلك، أشارت النتائج إلى أن المحتوى العشوائي يمكن أن يؤثر سلبًا على الصحة النفسية للأفراد من خلال زيادة مشاعر القلق والاكتئاب. وعلاوة على ذلك، أبرزت الدراسة أن استخدام منصة تيك توك يمكن أن يؤثر على أنماط حياة الأفراد، بما في ذلك نومهم وعلاقاتهم الاجتماعية مع العائلة والأصدقاء.

الاستنتاج: اختتمت الدراسة بالتأكيد على الحاجة الملحة إلى التوعية بأهمية تحسين نظام تصنيف المحتوى وتعزيز الرقابة على المحتوى على تيك توك للحد من انتشار المحتوى العشوائي بالإضافة إلى تعزيز إنشاء المحتوى الإيجابي والمفيد على تيك توك من أجل التأثير على السلوك الشباب.

التنزيلات

بيانات التنزيل غير متوفرة بعد.

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