إدراك طلبة الصحافة بجامعة اليرموك للذكاء الاصطناعي وانعكاسه على استخدامهم لتقنياته في إنتاج المحتوى الصحفي

Khaled Mahmoud Hailat; Ali Shams Alzainat; Mohammad  Mahroum; Tariq Zeyad Alnasser; Omar Abdullah Al-Zoubi

doi:10.35516/Hum.2026.9214

Authors

Khaled Mahmoud Hailat Digital Media and Journalism Department, Yarmouk University, Jordan https://orcid.org/0000-0003-3928-9940
Ali Shams Alzainat Digital Media and Journalism Department, Yarmouk University, Jordan https://orcid.org/0000-0003-3391-3722
Mohammad Mahroum Radio and Television Department, Yarmouk University, Jordan https://orcid.org/0000-0002-3319-1478
Tariq Zeyad Alnasser Radio and Television Department, Yarmouk University, Jordan https://orcid.org/0000-0002-4376-7370
Omar Abdullah Al-Zoubi Universiti Utara Malaysia https://orcid.org/0009-0005-3917-9196

DOI:

https://doi.org/10.35516/Hum.2026.9214

Keywords:

Journalism students, artificial intelligence technologies, journalistic content

Abstract

Objectives: This study aimed to identify the perception of journalism students at Yarmouk University regarding artificial intelligence and its impact on their use of technologies to produce journalistic content.

Methods: The study targeted students in the journalism department at Yarmouk University, second-year level and above, with a sample of 144 students. Based on the Technology Acceptance Model, a descriptive survey method was employed, using a questionnaire for data collection.

Results: The study found that students' perception of artificial intelligence, its tools, ethics, and usage was at a medium level. Only 13.19% used AI tools to produce journalistic content at a high level. The most popular tool was "ChatGPT," used at a medium level. Students primarily used AI for gathering primary information for journalistic production. The main motivation for using these technologies was time and workload reduction, cited by 18.77% of students. The study also revealed a statistically significant relationship between students' perception of AI and their usage of these technologies in journalistic content production.

Conclusions: Although students at Yarmouk University show a medium-level perception of artificial intelligence, enhancing their understanding is crucial, given the growing reliance on these technologies in the media. The study recommends including AI topics in academic courses and providing training for students.

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