الممارسة الإعلامية وآفاق نهضة السودان الحديث: دراسة في الفرص والتحديات
DOI:
https://doi.org/10.35516/hum.v52i4.7319الكلمات المفتاحية:
السودان، وسائط الإعلام، التحديات، الفرص.الملخص
الأهداف: إن الخصائص المميزة للسودان تحتم ممارسات إعلامية احترافية. هدفت الدراسة إلى تقييم العلاقة الارتباطية بين (إبراز وسائل الإعلام للفرص والتحديات) وانعكاس ذلك على نهضة السودان الحديث.
المنهجية: طبقت الدراسة منهج أسلوب تحليل الانحدار الخطي المتعدد من خلال تطبيق منهج مسحي، تم فيه تصميم استبانة من 21 سؤالا شملت ثلاثة أجزاء مستقلة هي دور الإعلام في مواجهة تحديات التغيير، ودوره في تعزيز الفرص فرص التغيير، وآفاق تطور السودان المحتملة. تم جمع البيانات من 400 مستجيب يمثلون الذكور والإناث والمؤسسات الإعلامية الخاصة والعامة.
النتائج: أبرز التحليل دلالة النموذج (R2=0.88). وكانت أبرز نتائج الدراسة وجود علاقة ارتباط إيجابية قوية بين تغطية الإعلام السوداني لما يتوفر من فرص وإمكانية صعود وتطور السودان، (r=0.93, p<.001). كذلك وجود ارتباط إيجابي قوي بين رصد الإعلام لما يواجه السودان من تحديات وإمكانية صعود وتطور السودان، (r=0.94, p<.001). كذلك جاء نموذج الانحدار الخطي إرشادياً (R2=0.88)، {F (2,397) =1477.67, p<.001}
الخلاصة: خلصت الدراسة إلى الإقرار بأن تطبيق استراتيجيات إعلامية معززة للفرص ومتغلبة على التحديات ضرورية لارتباطها بتطور سودان ما بعد الحرب.
التنزيلات
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