وسائل التواصل الاجتماعي ودورها في تشكيل الوعي في المجتمع الأردنيّ في ضوء نظرية المجال العامّ

Abdelkhalig Yousef Alkhtatneh; Muner Abdullah kharadsheh; Abdelbaset Abdullah ALazzam; Batoul Mugahed Almhaissen; Mohammad Alazzab

doi:10.35516/hum.v52i3.6028

Authors

Abdelkhalig Yousef Alkhtatneh Department of Sociology and Social Service, Faculty of Arts, Yarmouk University, Irbid, Jordan. https://orcid.org/0000-0003-0218-423X
Muner Abdullah kharadsheh Department of Sociology and Social Service, Faculty of Arts, Yarmouk University, Irbid, Jordan. https://orcid.org/0000-0003-0459-0282
Abdelbaset Abdullah ALazzam Department of Sociology and Social Service, Faculty of Arts, Yarmouk University, Irbid, Jordan. https://orcid.org/0000-0002-3897-9934
Batoul Mugahed Almhaissen Modern Languages Department, Faculty of Arts, Yarmouk University, Irbid, Jordan. https://orcid.org/0000-0003-1643-4850
Mohammad Alazzab Deanship of Scientific Research and Graduate Studies, Yarmouk University, Irbid, Jordan. https://orcid.org/0009-0005-3476-0491

DOI:

https://doi.org/10.35516/hum.v52i3.6028

Keywords:

Social media, Awareness formation, Public sphere.

Abstract

Method: The study used the descriptive and analytical approach. It also used a questionnaire consisting of three axes: cultural awareness, social awareness, and economic awareness to achieve the objectives of the study. The study sample consisted of (1,500) individuals from the Jordanian governorates.

Results: The study results showed that the role played by social media in forming the cultural awareness took the form of performing responsibilities, increasing people’s participation in occasions and events, being surrounded by friends and constructive dialogue. The results also showed that social awareness took the form of respecting others’ beliefs, thoughts aspirations and viewpoint whereas economic awareness got represented by deepening their knowledge of the touristic, shopping and entertainment places, technologies, commodities and job opportunities to better their living conditions. . The results showed that there were statistically significant differences in the field of cultural awareness attributed to the variable of males. The results also showed that there were no statistically significant differences (α≤0.05) attributed to the variables of gender, age, and educational level in all areas.

Conclusions: The study recommends the need to empower the Jordanian youth through social media to perform responsibilities, respect the viewpoints of others, and have knowledge of shopping and touristic places, technologies, goods, and others.

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