قياس رضا السائحين عن تجربتهم السياحية في قطر
DOI:
https://doi.org/10.35516/Hum.2026.9379الكلمات المفتاحية:
رضا السائح، جودة الخدمات السياحية، توقعات السائحين، تجربة السائح، نوايا إعادة الزيارة، السياحة في قطر.الملخص
الهدف: تهدف هذه الدراسة إلى تحليل العوامل المؤثرة على رضا السائحين الدوليين عن تجربتهم السياحية في قطر.
المنهجية: اتبعت الدراسة المنهج الوصفي التحليلي. وقد تم جمع البيانات الأولية باستخدام استبيان تم توزيعه على عينة عشوائية من 430 سائحا دوليا من المواقع السياحية الرئيسة في قطر.
النتائج: أظهرت نتائج التحليل الإحصائي تأثيرًا إيجابيًا ومهمًا لجودة الخدمات السياحية، وتنوع الأنشطة والفعاليات، ومواءمة التجربة مع توقعات السائحين على مستوى رضاهم العام عن الرحلة. كما كشفت النتائج عن وجود علاقة إيجابية بين رضا السائح، ونية إعادة زيارة قطر، والتوصية بها لدى المعارف.
الخلاصة: تقدم الدراسة رؤى مهمة حول العوامل المؤثرة على رضا السائحين الدوليين في قطر. وتؤكد النتائج على التأثير الكبير لجودة الخدمة، وتنوع الأنشطة، ومواءمة التوقعات مع التجارب على الرضا العام.
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