اللغة الجاذبة في إشهارات شركة الاتصالات السعودية (stc)

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Ibn Khuda, A. (2017). The Semiotics of Exploitation in Advertising Image Discourse: From States of Emotion to States of Action. Latvia: Noor Publishing.

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Journals:

Bressol, A. (2013). The Structure of Arabic Advertising. Al-Midad Journal, Vol. 1, Issue 1. Algeria: Zian Ashour University, Djelfa.

Bassafa, A. (2018). Mechanisms for Reading Advertising Images on Social Media: A Semiological Approach to Mobilis Ads on Facebook and Their Impact on Cultural Consumers. Discourse and Communication Journal, Vol. 1, Issue 2. Algeria: Laboratory of Algerian Modern Communication Discourse, Belhadj Bouchaib University Center, Ain Temouchent.

Ben Saha, F. (2017). Argumentative Discourse in Al-Jahiz’s Book "Al-Bayan wa Al-Tabyin". Aleph Journal, Vol. 4, Issue 1. Algeria: University of Algiers 2.

Ben Afia, W. (2009). Interpretive Semiotics: An Introduction to Charles Sanders Peirce’s Semiotics. Athar Journal of Literature and Languages, Issue 8. Ouargla, Algeria: Kasdi Merbah University.

Ben Atto, A. (1998). Advertising: Structure of Discourse and Nature of Behavior. Aalamat Journal, Issue 18. Morocco.

Hamdawi, J. (1997). Semiotics and Titling. World of Thought Journal, Issue 3. Kuwait: National Council for Culture, Arts, and Literature.

Khain, M. (2019). A Critical Reading of Algerian Advertising Language: Mobile Services as a Model. Discourse and Communication Journal, Issue 6. Algeria: Laboratory of Algerian Modern Communication Discourse, Belhadj Bouchaib University Center, Ain Temouchent.

Dani, M. (2013). On the Nature of Semiotics and the Image. Samat Journal, Vol. 1, Issue 1. University of Bahrain.

Daffa, B. (2014). The Strategy of Argumentative Discourse: A Pragmatic Study of Arabic Advertising Messages. Al-Makhar Journal, Issue 10. Algeria: Biskra University.

Rabie, I. (2013). Arabic Language and Advertising. In Arabic Language and Advertising (Scientific Papers), Riyadh: King Abdullah Bin Abdulaziz International Center for Arabic Language Service, Discussion Session, April 22–23.

Roubi, L. (2014). The Relationship Between Semiotics and Linguistics. Language Practices Journal, Issue 28. Tizi Ouzou, Algeria: Mouloud Mammeri University.

Suleiman, A. (2014). An Introduction to the Concept of Image Semiotics. University Journal, Vol. 2, Issue 16. Libya: University of Zawiya.

Saleh, M. (2013). The Impact of Advertising Content on Social Media on Consumers’ Attitudes Towards the Brand: The Case of Saudi Telecom Company (STC). King Saud University Journal of Administrative Sciences, Vol. 25. Riyadh.

Faris, M. (2011). A Semiotic Analysis of Selected Models of Contemporary Sculpture. Al-Academy Journal, Issue 60. University of Baghdad.

Kadik, M. (2019). A Critical Reading of Algerian Advertising Language: Advertising Discourse, Creativity Maneuvers, and Marketing Aesthetics. Discourse and Communication Journal, Issue 6 (March). Algeria: Laboratory of Algerian Modern Communication Discourse, Belhadj Bouchaib University Center, Ain Temouchent.

Karbet, F. (2015). The Language of Television Advertising Discourse: A Descriptive and Analytical Study. Aleph Journal, Issue 4. Algeria: University of Algiers 2.

Mortadh, L. (2016). Writing Arabic in Advertising Discourse: An Analysis of Algerian TV Commercials. Bridges of Knowledge Journal, Vol. 2, Issue 8. Algeria: Hassiba Ben Bouali University of Chlef.

Melouki, A. (2015). Advertising on Social Media and Its Impact on Sustainable Development. Journal of Baghdad College of Economic Sciences University, Issue 46. Iraq: Baghdad College of Economic Sciences University.

Nosi, A. (2000). Advertising Discourse: Its Components and Reception Mechanisms. Journal of Contemporary Arab Thought, Issues 84–85. Beirut: National Development Center.

Theses:

Al-Kadam, A. D., N. J. (2013). Factors Influencing Career Development: An Applied Study on Saudi Telecom Company (STC) (Master’s Thesis). Yarmouk University, Jordan: Faculty of Economics and Administrative Sciences, Department of Business Administration.