The Phenomenon of Wearing Traditional Fashion Among Saudi Women

Abstract

Objectives: This study aimed to identify the extent to which Saudi women wear traditional clothes, to determine the occasions in which women wear those outfits, and to identify the factors affecting their adoption in Saudi society.

Methods: The study follows a descriptive analytical approach using the survey-based analysis, for a simple random sample of (300) women from the different regions of  Saudi Arabia, and (9) Saudi fashion designers, which is an intentional sample.

Results: The study reached several results, the most prominent of which Show the existence of a correlation between the desire of women to wear traditional costumes and the age, educational level, financial income, and occupation. There is a relationship between women's wearing traditional costumes and some of the factors affecting their wearing. There is a relationship between women's willingness to wear traditional costumes and the types of occasions in Saudi society. The majority of Saudi designers do not have a background in the names and shapes of the original Saudi traditional costume and motifs.

Conclusions:The paper concludes with recommendations to monitor and record the changes to traditional costumes in Saudi Arabia, to establish a specialized conventional fashion museum for each region in the Kingdom, and to link classic fashion to global fashion.