توظيف تطبيقات الذكاء الاصطناعي في القنوات الإخبارية الأردنية قناة المملكة الأردنية أُنموذجًا " دراسة تحليليّة "

Mikhled Khalaf Alnawafah; Obaidah Ali Alrababah; Mohammad Fawwaz  Eneizat

doi:10.35516/hum.v52i3.6940

Authors

Mikhled Khalaf Alnawafah Department of Digital Promotional Media, Faculty of Mass Communication, University of Petra https://orcid.org/0009-0003-9624-261X
Obaidah Ali Alrababah Department of Journalism and Digital Media, Faculty of Mass Communication, University of Petra https://orcid.org/0009-0001-8303-4825
Mohammad Fawwaz Eneizat Department of Journalism and Digital Media, Faculty of Mass Communication, Zarqa University https://orcid.org/0000-0002-2729-2598

DOI:

https://doi.org/10.35516/hum.v52i3.6940

Keywords:

Artificial intelligence, news channels, Al-Mamlaka news channel

Abstract

Objectives: This study aims to investigate the effectiveness of employing artificial intelligence technologies in Jordanian news channels, revealing the important role of these technologies in restructuring news channels and improving their performance. The study uses Al-Mamlaka news channel as a model which employs artificial intelligence to enhance its content.

Methodology: Data was collected by analyzing the content of Al-Mamlaka in the period between 1 to 31 December, 2023.

Results: The results of the study reveal that Al-Mamlaka’s studio announcements that cover political topics rank first in employing artificial intelligence applications. Moreover, the study shows that artificial intelligence technologies are frequently used in montage and content design.

Conclusion: The study recommends spreading the culture of artificial intelligence in Jordanian news channels, as it could be variously used for producing and presenting news. Moreover, it calls for training the employees who work for Jordanian news channels in order to develop their skills in using artificial intelligence technologies.

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