A Netnography Analysis Of Indonesian Netizens: Digital Prints Of Mental Health On Instagram®

Tika Mutia; Jenny Ratna Suminar; Susanne Dida; Herlina Agustin

doi:10.35516/hum.v52i6.7984

Authors

Tika Mutia Department of Communication Sciences, University of Padjadjaran, Bandung, Indonesia https://orcid.org/0000-0002-6202-0184
Jenny Ratna Suminar Department of Communication Sciences, University of Padjadjaran, Bandung, Indonesia https://orcid.org/0009-0000-5125-9555
Susanne Dida Department of Communication Sciences, University of Padjadjaran, Bandung, Indonesia https://orcid.org/0000-0003-0611-5020
Herlina Agustin Department of Communication Sciences, University of Padjadjaran, Bandung, Indonesia https://orcid.org/0000-0002-7560-7638

DOI:

https://doi.org/10.35516/hum.v52i6.7984

Keywords:

Mental health, Netnography, Content, Instagram.

Abstract

Objectives: This study aims to examine the message posting network about mental health looks like, what are the categorizations of emerging and final themes, and what are the forms of comments from Indonesian netizens regarding mental health-related discussions.The research object focuses on every content post in the form of reels, snapgrams or story updates, live posts, and comments from representative posts under other mental health themes on the Instagram® social media platform.

Methods: This research uses Netnographic Analysis method. In total of, mental health-related content posts on Instagram were 534,000 posts. Researchers were then selected based on engagement and certain criteria using the NoLimit tool from May to December 2021. In total of 2,235 posts were closely analyzed.

Results: As a result, researchers found a network that formed three (3) large clusters: bipolar, stress, and depression. In addition, four (4) big themes were found that represented every social entity of conversation on I Instagram social media in Indonesia; they are (1) Oversharing and Self-Claim Phenomena, (2) Community: Normalization of Conversation, (3) When Influencers Share Experiences, and (4) Expert Education.

Conclusions: Digital conversations about mental health on social media have become an important part of the emerging culture. Social media has helped reduce the stigma surrounding depression and other mental disorders by providing a platform that allows individuals to share their personal experiences openly.

Downloads

Download data is not yet available.

References

American Psychologycal Association. (2018). Stress in America: Generation Z. Washington: American Psychology Association.

Arafat, M. Y., Zaman, S., & Hawlader, M. D. H. (2021). Telemedicine improves mental health in COVID-19 pandemic. Journal of Global Health, 11, 1–4. https://doi.org/10.7189/jogh.11.03004

Aristi, N., Janitra, P. A., & Prihandini, P. (2021). Focus on sexual violence narratives on online news portals during the COVID-19 pandemic. Jurnal Kajian Komunikasi. http://jurnal.unpad.ac.id/jkk/article/view/30673

Barnett, M. L., & Huskamp, H. A. (2020). Telemedicine for mental health in the United States: Making progress, still a long way to go. Psychiatric Services, 71(2), 197–198. https://doi.org/10.1176/appi.ps.201900555

Boehm, N. (2019). Stuck on Social Media: Predicting Young Adults’ Intentions to Limit Social Media Use. In The Journal of Social Media in Society Fall (Vol. 8, Issue 2).

Dida, S., Hafiar, H., Kadiyono, A. L., & Lukman, S. (2021). Gender, education, and digital generations as determinants of attitudes toward health information for health workers in West Java, Indonesia. Heliyon, 7(1), e05916. https://doi.org/10.1016/J.HELIYON.2021.E05916

Eriyanto, E. (2021). Metode Netnografi; Pendekatan Kualitatif dalam Memahami Budaya Pengguna Media Sosial. Remaja Rosdakarya.

Farooq, S. M. (2020). Mental health challenges and psycho-social interventions amid COVID-19 pandemic: A call to action for Pakistan. Journal of the College of Physicians and Surgeons Pakistan, 30(1). https://doi.org/10.29271/jcpsp.2020.Supp1.S59

Feng, G. C. (2019). A meta-analysis of the effects of sociodemographic factors on social media adoption. International Journal of Communication, 13, 1996–2025. https://api.elsevier.com/content/abstract/scopus_id/85068166089

Fuchs, C. (2014). Social Media: A Critical Introduction. In Social Media: A Critical Introduction. https://doi.org/10.4135/9781446270066

Gupta, R. (2021). Mental illness on Instagram: a mixed method study to characterize public content, sentiments, and trends of antidepressant use. Journal of Mental Health, 30(4), 518–525. https://doi.org/10.1080/09638237.2020.1755021

Hadisiwi, Purwanti & Suminar, J. R. (2017). Public Health Literacy in Supporting Health Development in Indonesia. PROCEEDINGS: ACCELERATION OF LOCAL COMMUNITY DEVELOPMENT THROUGH COMMUNICATION AND INFORMATION TECHNOLOGY.

Hafiar, H. (2019). Internet utilization by the students with visual impairment disabilities. International Journal of Emerging Technologies in Learning, 14(10), 200–207. https://doi.org/10.3991/ijet.v14i10.10057

Haque, S. N. (2021). Telehealth beyond COVID-19. Psychiatric Services, 72(1), 100–103. https://doi.org/10.1176/APPI.PS.202000368

Hawke, L. D. (2020). Impacts of COVID-19 on Youth Mental Health, Substance Use, and Well-being: A Rapid Survey of Clinical and Community Samples: Répercussions de la COVID-19 sur la santé mentale, l’utilisation de substances et le bien-être des adolescents : un sondage rapide. Canadian Journal of Psychiatry, 65(10), 701–709. https://doi.org/10.1177/0706743720940562

Hetz, P. R., Dawson, C. L., & Cullen, T. A. (2015). Social Media Use and the Fear of Missing Out (FoMO) While Studying Abroad. Journal of Research on Technology in Education, 47(4), 259–272. https://doi.org/10.1080/15391523.2015.1080585

Kazdin, A. E. (2019). Annual Research Review: Expanding mental health services through novel models of intervention delivery. In Journal of Child Psychology and Psychiatry and Allied Disciplines (Vol. 60, Issue 4, pp. 455–472). https://doi.org/10.1111/jcpp.12937

Keles, B. (2020). A systematic review: the influence of social media on depression, anxiety and psychological distress in adolescents. In International Journal of Adolescence and Youth (Vol. 25, Issue 1, pp. 79–93). https://doi.org/10.1080/02673843.2019.1590851

Khatri, D. (2021). Use of social media information sources: a systematic literature review. In Online Information Review (Vol. 45, Issue 6, pp. 1039–1063). https://doi.org/10.1108/OIR-04-2020-0152

Korkmazer, B. (2020). Reporting on young people, sexuality, and social media: a discourse theoretical analysis. Journal of Youth Studies, 23(3), 323–339. https://doi.org/10.1080/13676261.2019.1603365

Kozinets, R. (2015). Netnography: Redefinied. Second Edition. SAGE PublicationsSage CA: Los Angeles, CA.

Kozinets, R. (2020). Netnography: The Essentials Guide to Qualitative Social Media Reasearch. Third Edition. SAGE PublicationsSage CA: Los Angeles, CA.

Lange, M. De. (2015). Playing Identities : Playing life in the metropolis, Mobile media and identity in Jakarta. Amsterdam University Press.

Lathabhavan, R., & Padhy, P. C. (2022). Role of fear of COVID-19 in the relationship of problematic internet use and stress: A retrospective cohort study among Gen X, Y and Z. Asian Journal of Psychiatry, 67, 102937. https://doi.org/10.1016/J.AJP.2021.102937

Littlejohn, S. W. (1996). Theories of Human Communication. Edisike-5. Belmont California:Wadsworth.

Mahtta, D., Daher, M., Lee, M. T., Sayani, S., Shishehbor, M., & Virani, S. S. (2021). PUBLIC HEALTH POLICY (SS VIRANI AND D MAHTTA, SECTION EDITORS) Promise and Perils of Telehealth in the Current Era. 1–6.

Murad, K.K, etc. (2023). The Media Ethics and Legislation in the Modern Digital Environment. In Information Sciences Letters (Vol. 12, Issue 4, pp. 1863–1873). Natural Sciences Publishing. https://doi.org/10.18576/isl/120411

Nababan, W. M. (2023). Indonesia's 2045 Dream Hindered by Mental Health Problems in Adolescents Kompas.Id. https://www.kompas.id/baca/humaniora/2023/02/01/cita-cita-indonesia-2045-terhalang-masalah-kesehatan-mental-remaja

Nasir, A., Masri, A., & Nasir, L. (2023). Pediatricians’ perspectives on childhood behavioral and mental health problems in Jordan. In Middle East Current Psychiatry (Vol. 30, Issue 1). Springer Science and Business Media LLC. https://doi.org/10.1186/s43045-023-00288-3

Primananda, A. (2022). Definition of Mental Illness. Ministry of Health. https://yankes.kemkes.go.id/view_artikel/1314/definisi-mental-illnessgangguan-mental

Psychiatric Association, A. (2022). Diagnostic and Statistical Manual of Mental Disorders : Fifth Edition, Text Revisiom (5th ed.). Washington: American Psychiatric Association Publishing.

Riyanto, A. D. (2022). Hootsuite (We are Social): Indonesian Digital Report 2022. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2022/

Roy, A. (2021). Mental health implications of COVID-19 pandemic and its response in India. In International Journal of Social Psychiatry (Vol. 67, Issue 5, pp. 587–600). https://doi.org/10.1177/0020764020950769

Rubawati, E. (2018). “New Media: Challenges and Opportunities for Da'wah”. Studi Komunikasi, 2 (1). https://doi.org/https://doi.org/10.25139/jsk.v2i1.586

Ruini, C., & Fava, G. A. (2015). Clinical Applications of Well-Being Therapy. In Positive Psychology in Practice: Promoting Human Flourishing in Work, Health, Education, and Everyday Life: Second Edition. https://doi.org/10.1002/9781118996874.ch28

Schuman, D. L. (2019). Broadcasting War Trauma: An Exploratory Netnography of Veterans’ YouTube Vlogs. Qualitative Health Research, 29(3), 357–370. https://doi.org/10.1177/1049732318797623

Tenderich, A., Tenderich, B., Barton, T., & Richards, S. E. (2019). What Are PWDs (People With Diabetes) Doing Online? A Netnographic Analysis. Journal of Diabetes Science and Technology, 13(2), 187–197. https://doi.org/10.1177/1932296818813192/ASSET/IMAGES/LARGE/10.1177_1932296818813192-FIG15.JPEG

Vidamaly, S., & Lee, S. L. (2021). Young Adults’ Mental Illness Aesthetics on Social Media. Https://Services.Igi-Global.Com/Resolvedoi/Resolve.Aspx?Doi=10.4018/IJCBPL.2021040102, 11(2), 13–32. https://doi.org/10.4018/IJCBPL.2021040102

Whaibeh, E., Mahmoud, H., & Naal, H. (2020). Telemental Health in the Context of a Pandemic: the COVID-19 Experience. Current Treatment Options in Psychiatry, 7(2), 198–202. https://doi.org/10.1007/S40501-020-00210-2/METRICS

Wibowo, K. (2018). Retracted: Detroit water shutoff: The dynamics of intermedia agenda Setting. In Journal of Physics: Conference Series (Vol. 1114, Issue 1). https://doi.org/10.1088/1742-6596/1114/1/012006

Zulhazmi, A. Z., & Hastuti, D. A. S. (2018). DA’WA, MUSLIM MILLENNIALS AND SOCIAL MEDIA. LENTERA, 2(2). https://doi.org/10.21093/LENTERA.V2I2.1235