تأطير المحتوى المرئي للمساعدات الإنسانية والإغاثية خلال أول 100 يوم من الحرب في غزة دراسة تحليلية لحساب وكالة الأونروا عبر انستجرام
DOI:
https://doi.org/10.35516/hum.v52i6.8141الكلمات المفتاحية:
الإطار الإعلامي، التأطير الإعلامي، المحتوى المرئي، العمل الإغاثي، المساعدات الإنسانية، الحرب، غزة، انستجرام ، الأونورا.الملخص
الأهداف: هدفت هذه الدراسة إلى تحليل أطر المحتوى المرئي المنشور على الحساب الرسمي لوكالة الأمم المتحدة لإغاثة وتشغيل اللاجئين الفلسطينيين (الأونروا) على الإنستجرام خلال الأيام المئة الأولى من صراع الحرب الصهيونية على غزة 2023-2024. بغرض استكشاف العلاقة بين المحتوى المرئي وجهود الأونروا الإنسانية والإغاثية للفلسطينيين المتضررين من الأزمة.
المنهج: تستخدم الدراسة منهج تحليل المضمون بشقيه الكمي والكيفي من خلال الاعتماد على نظرية الإطار الإعلامي، وتغطي الدراسة التحليلية للمحتوى المرئي الفترة من 7 أكتوبر 2023 إلى 15 يناير 2024.
النتائج: تشير النتائج إلى أن الصور كانت هي الشكل السائد للمحتوى المرئي ولاسيما صور الدمار وتوزيع المساعدات، كما استخدمت الأونورا مقاطع الفيديو التي تظهر مسؤوليها وهم في مداخلات متلفزة مع قنوات فضائية دولية مثل سي إن إن، الجزيرة، وبي بي سي. وتشير الدراسة إلى أن زوايا الكاميرا وأحجام اللقطات واختيارات الإضاءة نقلت بشكل فعال التأثير العاطفي لمأساة الحرب داخل قطاع غزة، مع التركيز بشكل خاص على الفئات المستضعفة كالأطفال والنساء وكبار السن.
الخلاصة: يتمحور المحتوى المرئي للأونروا حول 3 أطر رئيسية (إطار الدمار، إطار تقديم المساعدات وإطار الاهتمامات الإنسانية) ، ركز إطار "التدمير" على حجم الضحايا الفلسطينيين وتشريدهم وانتشار الأمراض والمجاعة في شمال القطاع. وأبرز إطار "تقديم المساعدات الإنسانية" أهمية جهود الإغاثة، بما في ذلك الرعاية الطبية والنفسية والدعم اللوجستي. وأوضح إطار "الاهتمامات الإنسانية" تجارب إنسانية للأفراد المتضررين ونمط حياتهم اليومي، ولا سيما فئة الأطفال وكبار السن.
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التنزيلات
منشور
كيفية الاقتباس
إصدار
القسم
الرخصة
الحقوق الفكرية (c) 2025 دراسات: العلوم الإنسانية والاجتماعية

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