The Dependence of the Jordanian Community in the Arab Republic of Egypt on Satellite Channels as A Source of Information about Events and Issues
DOI:
https://doi.org/10.35516/hum.v50i5.791Keywords:
Media effects, dependency theory, satellite channels, social motives, Jordanian communityAbstract
Objectives: The study aimed at identifying the degree of dependence of the Jordanian community in the Arab Republic of Egypt on satellite channels as a source of information about events and issues in Jordan, in order to reveal the cognitive, emotional and behavioral effects.
Methods: The study adopted the media audience survey method. A questionnaire was distributed to an available sample of (377) individuals, selected based on the formula of the American Association for Education, for sheding light on the degree of their dependence on Jordanian satellite channels, and the cognitive, emotional and behavioral effects of this dependence.
Results: The results showed that (%41) of the respondents depend, to a moderate degree, on the Jordanian satellite channels. Al-Mamlaka channel came at the forefront of those channels. As for the cognitive effects, its means was (3.62); being at the forefront of the effects of the respondents' dependence on the Jordanian satellite channels, followed by the emotional effects (3.56), then the behavioral effects (3.54).
Conclusions: Jordanian satellite channels should pay attention to all events and issues in Jordan, and highlight it through analysis and interpretation. This prompts the respondents to depend on these channels, as a source of information about local affairs.
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Copyright (c) 2023 Dirasat: Human and Social Sciences
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Accepted 2022-10-23
Published 2023-10-30
