Mass Communication

• Exploring The Effective Social Media Marketing Strategies of the Fmcg Sector for Establishing the Brand Awareness

  Neha Bhagat, Tanushri Mukherjee

  7327

  2025-05-01

• Strategic Communication during Warfare: The Israeli Occupation Army's Employment of Persuasive Appeals on X Platform to Support its Psychological Operations during the Fifth War on Gaza Strip

  Moeen Fathi Koa, Hind Abdullah Nasser

  7479

  2025-05-01

• Digital Transformation and its Impact on the Journalistic Industry in Jordan

  Amjad Omar Safori, Amer Khalid Ahmed, Samer "Mohammed Amin" Al-Abbadi, Maram Mohammad Manajreh, Rania Abdel-Qader Abdallah, Rahima Aissani

  7613

  2025-05-01

• College Girls' Exposure to Drama via Digital Platforms and its Relationship to Their Moral Value System

  Fouda mohammed Ali Aisha, Sarah Mohammed Hamad Al-Mutlaq

  4673

  2025-05-01

• Contestation Online Media Ideology in Reporting Bali Governor's Policy Concerning Management of Bali Mandara High School and Vocational School

  I Wayan Numertayasa, Anang Santoso, Moch. Syahri, Sri Suharti, Ermi Adriani Meikayanti

  7182

  2025-05-01

• Jordan News Agency Journalists' Perception of Media Ethics and its Relationship to Professional Practice

  Khaled Mahmoud Al- Hailat, Ayah Adnan Aljarrah

  7283

  2025-05-01

• News Repertoires in Jordan: Navigating Technological Advancements and Shifting Audience Dynamics

  Ruba Mustafa Mohd, Javier Serrano Puche

  6920

  2025-03-10

• Trends Among Jordanian TV Communicators in Employing Artificial Intelligence Applications in Newsrooms

  Qasim Zaid Ahmad AbuZaid, Mah'd Ahmad Moh'd Alrajabi

  6381

  2025-03-10

• The Impact of Cinematic Films on Media Students’ Attitudes towards Political Pressures affecting the Professional Performance of Journalists in the Media Sector The film “La Dictadura Perfecta” as a Model

  Amer Khaled Ahmad, Aya Jamal Al-Jafari

  6954

  2025-03-10

• Employing Artificial Intelligence Technologies in the Monitoring and Analysis Processes of Jordanian Television Channels – A Study on the Communicator

  Obaidah Ali Alrababah, Mikhled Khalaf Alnawafah, Tariq Mohammed Rababa'h

  7212

  2025-03-10

• Trends and significances of Jordanian media content about the war in Gaza: “Queen Rania’s posts as a model” (October 7, 2023, until January 31, 2024)

  Solafah Farouq Alzubi, Najm Abed Khalaf Alhatimi Aleessawi

  7481

  2025-03-10

• A Survey on the Utilization of Artificial Intelligence Software in Journalistic Editing: Perspectives of Communicators at the Jordan News Agency (Petra)

  Saif El Dien Majed Mustafa Swalha, Mah'd Ahmad Moh'd Alrajabi

  6437

  2025-03-10

• Media Practice and Prospects for the Rise of Modern Sudan: A Study of Opportunities and Challenges

  Musab Abdelgadir Widdatallah

  7319

  2025-03-10

• Media and its Role in the Democratic Transition Process in the Arab World

  Ibrahim Ahmad Al-Shyyab, Riyadh Mufleh Khalifat, Ali Ibrahim Al-Bashayreh, Abeer Mansour Al-Khasawneh

  7086

  2025-03-10

• The Role of Historical Drama Ahown on Jordanian Television Channels in Shaping Viewers’ Attitudes: Survey Study 2023- 2024

  Ibrahim Fuad Al Khasawneh

  7363

  2025-03-10

• Using Facebook for Promoting the E-Government Project: Public Relations Strategies at the Palestinian Ministry of Communications and Information Technology

  Farid Abdel Fattah Abudheir, Farah Ahmad Abedadayem

  6375

  2025-03-10

• Media Coverage of Minority Issues in Jordan from the Viewpoint of the Elders (Sheikhs) and Minority Representatives: A Qualitative Study

  Hana Abdul-Rahman Al-Souob

  6803

  2025-02-20

• An Analytic Study of the Effectiveness of Employing Artificial Intelligence in Jordanian News Channels: “Al-Mamlaka” as a Model

  Mikhled Khalaf Alnawafah, Obaidah Ali Alrababah, Mohammad Fawwaz Eneizat

  6940

  2025-02-20

• Saudi Arabia’s Image in the International Press: News Framing by CNN and the BBC

  Khalaf M. Tahat, Ahmed S. Mansoori, Dina N. Tahat

  7198

  2025-02-20

• Public Relations Practitioners’ Employment of Persuasion Techniques in Health Advertising Campaigns

  Khalaf Kareem Kyoosh

  5324

  2025-02-20

• Ethical and Professional Transformations in the Employment of Artificial Intelligence Technologies in the Digital Media Content Industry

  Ahed Maher Abu Draz

  7134

  2025-02-20

• The Influence of Media Literacy on Religious Moderation Among the Millennial Generation in Bulukumba Regency

  Muhammad Syahdarul Awal, Muliadi Mau, Arianto

  6816

  2025-02-20

• Reflections of Digital Transformation on the Performance of Journalists in Jordanian Daily Newspapers

  Amjad Omar Safori, Amer Khalid Ahmed, Samer "Mohammed Amin" Al-Abbadi, Ahmad Ali AlAnanbeh, Othman Mansour Tahat

  6930

  2025-02-20

• The Role of the Performance of the Official Media Spokesperson in Shaping the Image of the Official Institution: From the Perspective of Jordanian Journalists

  Anas Fayz Qattash, Ahmad Ali Oreqat

  6838

  2025-02-20

• The Use of Mobile Journalism by Field Reporters and the Achieved Satisfactions: An Applied Study on Field Reporters in Jordanian Television Channels

  Mohammad Omar Hamad ALbrezat, Ahmad Ali Oreqat

  6180

  2025-02-02

• Attitudes of Academics in Colleges and Media Departments in Jordanian Universities towards the Role of Social Networks in Spreading Disinformation: Survey Study

  Ala' Moh’d Kamal Salhab, Mohamed N. El Sarayrah

  6397

  2025-02-02

• Challenges Facing Students of Graduation Projects at the Faculties of Media at Yarmouk and the Jordanian Middle East Universities: A Comparative Study

  Saddam Suleiman Salman Almashaqbeh, Ramez Mohammad Abuhasirah, Ziad Tayseer Nusearat

  5235

  2025-02-02

• ‏ Media Coverage of Al-Jazeera and AlMamlaka Channels of the Russian-Ukrainian War and its Repercussions on the Jordanian Economy: Facebook pages as a Model

  Ali Nejadat, Baraa Al-Shalaldeh

  6166

  2025-02-02

• Features of Medan's Millennials and Z-Gens as Social Media Users

  Munzaimah Masril, Moulita Moulita

  6267

  2025-02-02

• Understanding Burnout and Turnover Among Media and Communication Staff in Palestinian Universities

  Ibrahim Mohammad Horoub, Said Mahmoud Alani

  6392

  2025-02-02